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View Full Version : Delicious Old Navy ad


Kaitlynn
3rd July 2007, 06:53
Say what you want about Old Navy, they do occasionally produce really striking images of plus-size models.

Here's one that caught my eye yesterday- a deliciously curvaceous image. Unless I am mistaken, the model is Bethany D.- and wow, doesn't she look as if she thinks she's the sexiest goddess in all creation? I love that, that ultra-vain attitude. Images like this are how plus-size models show society that women should take pride in their generous figures.

http://www.oldnavy.com/Asset_Archive/ONWeb/content/0000/543/144/assets/stripes_DP_wp.jpg

It's also a very size-positive image, as the shot is framed to focus on the model's visibly full thighs- which is a body part that too many women, needlessly and inexplicably, feel self-conscious about. This image turns that thinking around, and by the way in which the model is showing off her figure, suggests (rightly) that her legs are exactly what makes her alluring.

http://www.oldnavy.com/browse/division.do?cid=5585

Aimee
3rd July 2007, 20:57
While this is a beautiful photo, I can hardly be excited about Old Navy's marketing when they have recently stopped carrying the plus line in all retail stores. If you are a plus-size Old Navy consumer, you have been banished to shopping online only. Hardly a cause for celebration.

HSG
4th August 2007, 21:00
<br>That may well be true; however, one must nevertheless compliment Old Navy for the quality of its advertising. One only wishes that the company used plus-size models in its promotions more often. When it does, it consistently enlists genuinely full-figured models (size 14 and up), and often presents them in creative and size-positive ways.

Here is one of Old Navy's finest-ever images, a recent sleepwear promotion featuring size-16 beauty Ivana lounging sensually on a plush bed. Plus-size goddesses are always most beautiful when they adopt luxuriously indolent poses such as this, and Ivana's curves are presented here in all of their soft fullness.<p><center><img src="http://www.judgmentofparis.com/forum/ivana06.jpg"></center><p>Better still, the image directly references one of the canvasses in Titian's <i>Venus</i> series, this version dating from 1560. Note how Old Navy included details such as the purple velvet bedcover, soft white pillow, and crimson drapery of this Renaissance masterpiece, it its picture of Ivana.<p><center><img src="http://www.judgmentofparis.com/pinacotheca/titian/titian07-5b.jpg"></center><p>Even plus-size specialty stores often fail to produce campaigns as gorgeous as this, and since images of timeless beauty are culturally and socially priceless, Old Navy deserves to be applauded for its pro-plus marketing--even if one wishes that its full-figure fashions were offered in stores as well as online.

- <a href="http://www.judgmentofparis.com/pinacotheca/titian07-5.htm" target="_blank">"Venus and Cupid with a Lute Player," c.1560 </a>

M. Lopez
10th October 2007, 19:50
I see Aimee's point. Still, at least Old Navy is using size 16 models - and that's something which very plus-size retailers can boast. It's just a pity that Old Navy employs so little advertising on its site. Pictures like the first image of Bethany's sumptuous thighs, or the Odalisque picture of Ivana, above, in which she looks so luscious, are precisely the kind of size-positive imagery full-figure fashion retailers should be creating more often, to help their customers become more appreciative of their full figures.

Here's the current Old Navy landing page, with Ivana looking quite buxom. The clothing is not terribly exciting (as usual, for fall promotions), but at least this is still an attempt to generate a little sexiness in a casual image.

http://www.oldnavy.com/Asset_Archive/ONWeb/content/0000/590/393/assets/FallSale_DP_WP.jpg