2nd August 2008, 10:08
This TV commercial is so brilliant that you have to see it to believe it.
It shows an "alternative reality" world in which plus-size girls, rather than anorexics, are the ideal of beauty.
The commercial shows an underweight woman walking along the streets, lonely, as she sees a full-figured beauty getting married.
Next, she sadly drives the streets in her car, passing by a huge billboard featuring a plus-size model, with the word "Bella" (beautiful girl) underneath.
She then encounters some men wolf-whistling at a pair of curvy girls crossing the street.
These men ignore the skinny girl, and instead ogle the buxom quartet in a convertible beside her.
Walking again, she hears a group of construction workers issue a wolf-whistle. For a moment she thinks its for her; but no, it's for a plump, voluptuous girl who passes by (looking very pleased with herself).
Miserable, the underweight woman goes home and starts eating ice-cream - and then at last a smile appears on her face.
Sounds too good to be true? Here it is:
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I especially like the fact that throughout the commercial, the well-fed girls are shown as being delighted and happy, positively beaming, while the skinny girl is so gloomy - until she indulges in the ice cream.
3rd August 2008, 11:19
The ad is completely brilliant, and a joy to watch. The interesting thing about it, though, is that it isn't really an "alternative" reality at all -- at least compared to the real world. It is an "alternative reality" though compared to the media world.
In real life, full-figured girls do get married to attractive men, and curvy girls do earn more appreciative glances and wolf whistles than flat-chested, underweight women. Only in the mass media is all the attention given to emaciated types.
Notice that the most startling and unexpected image in the commercial is not any of the shots of the voluptuous women being ogled and appreciated (which is a part of actual life), but the image of the curvy girl in the billboard -- because that ad is genuinely different from what people see in the real world.
This ad, therefore, depicts a world that is much closer to real life than what television and movies generally show. The false world of the modern media is the true "alternative reality," in presenting androgynous models as somehow attractive or desirable, rather than the well-fed, feminine girls who actually are appreciated by most men.
3rd August 2008, 17:35
That's so true. The ad is astonishing not because it shows an alternative to reality, but because it shows an alternative to what's on TV (or in the movies, or magazines). Maybe that's why, except for the billboard, all of the scenes actually look quite normal, and completely believable.
The commercial is the opposite of the media world, not the opposite of the real world.
What I want to know is, why did it take Nestle (of all companies) to create this commercial? Why didn't one of the plus-size retailers, like Lane Bryant or Torrid or Reitmans, produce an ad like this? This is the perfect theme for a full-figure fashion ad.
A whole series of TV commercials (and even print ads) could be based on this premise- of a world in which plus-size beauty is the ideal.
31st December 2008, 05:15
<br>This commercial is so absolutely perfect, and so convincingly creates an ideal world--a world in which all of us would dearly wish to live, rather than in our own misbegotten reality--that it is well worth screencapping the video, to preserve its contents for posterity.
The ad begins with a predictable image--a gaunt, sunken-cheeked, harsh-faced model. She gazes to the side. At what?<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap02.jpg"></center></p>At a festive wedding party. But right away, one noticed a dramatic difference. Unlike most of the actresses in TV commercials, these women are young, full-figured and beautiful, and beaming with happiness.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap01.jpg"></center></p>We see the bride in close-up, and discover that she is exquisitely attractive, with round, babylike facial features. Her groom is a standard male-model type. ("Luckiest guy in the world," one thinks.)<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap03.jpg"></center></p>Next, the groom tenderly embraces the soft figure of his opulently proportioned bride, and kisses her passionately.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap04.jpg"></center></p>The full arms and buxom curves of the maid of honour are abundantly displayed as well.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap05.jpg"></center></p>Now the commercial reveals its premise, as it shows the sallow-faced woman looking enviously at the voluptuous bride. This is a world in which her emaciated look is seen for what it is--unfeminine and unappealing.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap06.jpg"></center></p>The underweight woman drives away, and as she cruises down the street, she notices a billboard featuring a dazzling plus-size model with very full arms and a sumptuous waist, dressed in a chic sleeveless top, posing in a sexy manner. The name reads <i>Bella</i> ("Beautiful"), confirming that this model embodies the ideal of beauty in the commercial's alternative reality.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap07.jpg"></center></p>As the skinny woman stops at an intersection, a pair of shapely goddesses crosses the street, prompting a chorus of appreciative wolf-whistles.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap08.jpg"></center></p>The ad shows this vocal admiration coming from a group of GQ types.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap09.jpg"></center></p>For a moment, the gaunt woman believes that she might be the target of this male interest.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap10.jpg"></center></p>But no, it is the trio of heavier beauties in the next car along who have captured their hearts.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap11.jpg"></center></p>The girls coo, and blow kisses to their admirers, flushed with self-confidence. Notice how alluringly they are dressed, baring their arms and flaunting their decolletage.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap12.jpg"></center></p>The camera again shows the misery on the face of the starving woman, who watches all of this attention being devoted to full-figured girls, not to her.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap13.jpg"></center></p>A moment later, she again thinks that some men might be noticing her, as a group of construction workers calls out in her direction.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap14.jpg"></center></p>But no--they are instead admiring a well-fed beauty who is passing by.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap15.jpg"></center></p>As this <i>voluptueuse</i> walks along, she does an impromptu pirouette, as if to better show off her ample charms to her male admirers. She basks in their attention, feeding off of it, her vanity glorious to see.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap16.jpg"></center></p>Like the other goddesses in this commercial, she is attractively attired in elements of the "new femininity"--a body-hugging top and a figure-embracing skirt, both of which clearly display the fullness of her contours.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap17.jpg"></center></p>As she turns, the camera comes in close, revealing the sensually rounded swell of her waist.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap18.jpg"></center></p>She appears intoxicatingly buxom, with luscious arms--white, soft, and full.<p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap19.jpg"></center></p>And as she turns, the camera catches a broad smile on her face, which seems to say, <i>"How wonderful to live in a world where I can eat as much as I want, and be adored for my beauty."</i><p><center><img src="http://www.judgmentofparis.com/forum/nestle/cap21.jpg"></center><p><center>* * *</center><p>The commercial is not just a picture of an "alternative" reality, but of a <i>superior</i> reality--a better reality than our own. It depicts the world as it should be--the world as it <i>would</I> be, if the timeless ideal of beauty that dominated Western culture from the Classical era through the Victorian age had been allowed to continue, instead of being displaced by androgynous modernism.
This is what Lillian Russell's world would look like today--a world in which women would be adored for eating generously, appreciated for their curves.
The fact that all of the buxom damsels in the commercial look happy and satisfied makes this an accurate presentation of what such a reality would be like. In this world, full-figured women would be delighted with their appearance, would freely eat whatever they wish, and would dress to show off their universally-admired figures. And men would be free to express their true aesthetic inclinations, free to act on their attraction to well-fed goddesses. It would be a happier world than our own--happier for both men and women alike.
Now, compare this ideal world with the reality in which we live--a grey world in which shapely women are banned from the media, shamed by Hollywood, forced to starve themselves perpetually, and to live in the misery of self-denial.
But there is no reason why our world need be the dystopia that it is. There is no reason why the dream-realm of this commercial cannot be brought to life. After all, our current world is a mistake, a deviation from the natural flow of history, an aberration that was constructed not by fate or by elemental forces, but by individual human beings--political ideologues, and persons with alien aesthetic tastes--who foisted their warped perceptions on society and remade it in their own twisted vision.
But what they did can be undone. The ideal world can be restored--and, as this commercial shows, it would be a wonderful world indeed.
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