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View Full Version : Whitney: CoverGirl ad #5


HSG
29th September 2008, 10:15
<br>By general consensus, the most beautiful images to date of <i>ANTM</I> winner Whitney Thompson were several <a href="http://www.judgmentofparis.com/board/showthread.php?t=1383" target="_blank">photos</a> showing the model in a feminine pastel-green dress, riding a vintage bicycle through New York City.

Whitney fans were therefore delighted to see Whitney sporting said look in the fifth episode of her "My Life as a CoverGirl" television commercials.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap001.jpg"></center></p>In fact, this ad is the loveliest installment in the series so far. Although set in real-life New York, there is something dreamlike and magical about it--as if it were not filmed in an ugly, blighted, modern urban cityscape, but in an idyllic small town, or an Old World community.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap019.jpg"></center></p>Every element in the ad exudes quaint, charming beauty: from the vintage bicycle, to the clean and pretty streets, <p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap023.jpg"></center></p>to Whitney's own lovely, feminine appearance--her round facial features, her oh-so-pretty girlish dress, and her princess-like golden hair. (Note, in the following capture, how the sunlight bathes her tresses in an angelic glow.)<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap025.jpg"></center></p>Like the other commercials in this series, this ad is subtly charged with gentle sensuality. The camera captures glimpses of Whitney's curvaceous figure, from this shot of her full, shapely legs,<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap010.jpg"></center></p>to this view of her decolletage, so effectively framed by the ruched, low-cut bust design of the dress.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap036.jpg"></center></p>Whitney's commercials have alternated between impressions of the model's daily life (in the odd-numbered installments) and behind-the-scenes footage of her modelling work (in the even-numbered ads). Although this commercial falls into the lifestyle category, it does include a visual reference to Whitney's modelling success, seen as she cycles by a newsstand displaying a row of <i>Seventeen</I> magazines with her image on the cover.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap037.jpg"></center></p>The camera captures a lovely view of her exquisite profile.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap039.jpg"></center></p>Her own face smiles back at her from the covers as she passes by.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap045.jpg"></center></p>This entire series has been remarkably subtle and classy with its product placement. Each shot of Whitney using CoverGirl cosmetics has been seamlessly integrated into the "story" of the ads. Here, for example, the camera shows her beautifying herself--but notice how natural the composition is (the flower in the foreground adding a wonderful feminine touch).<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap047.jpg"></center></p>This shot is entirely believable as a vignette that one might glimpse in real life.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap049.jpg"></center></p>But the most touching scenes in the commercial appear at the end, when we see that a young fan of Whitney has asked to take a picture with her idol. Notice how gorgeously round Miss Thompson's face appears in this image--a look that is much enhanced by the lovely hairstyle.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap052.jpg"></center></p>The commercial even takes the time to display the photo on the fan's cell phone,<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap056.jpg"></center></p>and shows the two of them laughing about it afterwards. Not only is this an endearing scene, but it reminds viewers of Miss Thompson's great significance as a role model for a whole generation of young girls. Whitney is showing them that as they grow up, they need not starve, but can eat whatever they like, and comfortably develop curvier figures, embracing their blossoming shapeliness rather than fighting it. To young fans like the one in this ad, the word "model" will forever conjure up an image of someone like Whitney, not a size-0 skeleton.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap057.jpg"></center></p>The concluding embrace is very tender and genuine. Notice the braid in Whitney's hair--perhaps the ultimate touch of timeless femininity. A full-figured model with braided golden hair--did you ever think that you would see such a wonder on national television?<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap060.jpg"></center></p>The very last shot is the most gorgeous of all, showing off Whitney's buxom curves, as well as her most sensual physical feature--the soft curve under her chin.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap064.jpg"></center></p>In every way, this commercial is a masterpiece of timeless beauty. CoverGirl has perfectly matched the ambience of the ad to their star--a soft, feminine model in an Old World environment.<p><center><img src="http://www.judgmentofparis.com/wt/cg05/cap070.jpg"></center></p>Every full-figure fashion retailer should take lessons from these commercials in how to create perfect plus-size clothing campaigns. An idyllic setting, feminine styling, and of course, a model exhibiting timeless beauty--put these elements together, and the results will be magical.

- <a href="http://www.judgmentofparis.com/video/whitney-mlaacg05.wmv">Click here to view commercial</a>

Emily
30th September 2008, 01:39
there is something dreamlike and magical about it--as if it were not filmed in an ugly, blighted, modern urban cityscape, but in an idyllic small town, or an Old World community. ...

A full-figured model with braided golden hair--did you ever think that you would see such a wonder on national television?
Very true. Whoever dreamed up this campaign at CoverGirl got it so right.

I love this commercial because it opens a window into an "alternative reality" -- a nobler, prettier, more beautiful world than our own.

It also shows what fashion/cosmetics advertising could be like, ideally. Instead of forever recycling ugly urban themes with gaunt models who are deliberately made to look like drug addicts, the fashion world could be even more effectively promoting its products with beautiful advertising like this. A healthy, well-fed model in a natural environment -- I'd much rather see magazines and commercials with this kind of ambience. Images like these actually capture my attention, instead of repulsing me, the way most advertising does.

This ad shows what our media world would be like, if the modernist blight of the 20th century had never happened. The commercial takes the 19th-century aesthetics of Lillian Russell's time and updates them for the present day. And nothing could be more beautiful than that.

M. Lopez
1st October 2008, 04:00
There was an article in the paper the other day about Whitney returning home to celebrate her 21st birthday:

http://www.jacksonville.com/tu-online/stories/100108/nes_338225071.shtml

It came with a beautiful picture of the model at a salon:

http://www.jacksonville.com/images/mdControlled/cms/2008/10/01/338225149.jpg

The following information struck me as especially interesting:

Thompson said she's recently been modeling at New York's Fashion Week for J.C. Penney department store and for Saks Fifth Avenue. In addition, she has an upcoming show, Little in the Middle, which will focus on women's eating disorders.It will be wonderful to see Whitney on TV again, and I'm delighted that her show will deal with this very important issue.