View Full Version : Sanity: H&M dumps Kate Moss

20th September 2005, 15:43
You've probably already heard that Kate Moss was exposed (by The Daily Mirror, everybody's favourite newspaper) for her continued drug use, despite having professed to be clean.

This was probably no surprise to anyone (the "look" she stared, if you can call it that, was dubbed "heroin chic" for a reason). But what was notable was that her clients initially balked at dropping her, desite their public anti-drug policies.

Finally today, one chain, H&M, pulled the plug on her campaign - which should help endear H&M to everyone who felt cheated when they declined to continue their plus-size line.


A short but very effective commentary on this decision appears here -


What gets me is that Moss is the mother of a two-year old daughter.

And with that in mind, I simply can't get over the difference between the images that plus-size models present to the public, vs. anorex-chic Kate Mosses.

On the one hand, there's someone like Barbara Brickner - also the mother of a daughter, who would be about two years old now, or so. Mrs. Brickner is healthy, happy, and curvaceous. She has a college degree, she's an accomplished songwriter (lyrics and music) - and sings well enough to be a professional. She has her own clothing line. AND her beauty qualifies her as a living goddess, one whose beauty is only increasing.

Then there's Kate Moss - perpetually starving drug user (nice example to set for her child), known more for partying than for anything else. And no one except the most androgyny-obsessed fashion gurus could ever call her "attractive" - even less so now, when she's getting on in years.

Who's the inspiring one? Which one is the "aspirational" icon?

This shows again the fallcy in the idea that taste and standards are "all relative". If plus-size goddesses were held up as the standards of feminine beauty, our society really would be far healthier - in more ways than one......

21st September 2005, 04:42
Since this is a celebrity we're talking about, you never know if the drug sighting was a publicity stunt- you know, just to keep up Kate Moss's so-called "controversial" and "edgy" image.

And that makes H&M's decision even more welcome. Finally, someone isn't going to "reward" a celebrity's attempts to gain attention through negative publicity. I hope more companies follow this example.

I think Chad is right- look at Barbara Brickner's clean bio, or look how Christina Schmidt has managed to gain attention without resorting to any depraved behaviour. I think celebrities who resort to "controversy" for attention are basically empty inside, and don't have anything to offer except notoriety. Barbara and Christina are fascinating personalities on the strength of their rich characters (to say nothing of their beauty).

Speaking of which, I love this new photo of Barbara at Nordstrom (an endless source of gorgeous imagery this season), with that "Baroque" quality which so many Nordstrom images have shown:


M. Lopez
21st September 2005, 17:16
Word came today that two more clients, Burberry and Chanel, are dropping Moss, and that police are considering pressing charges. (Drugs are not "chic" - they're a crime.) I'd like to hope that some companies are realizing that they can earn good publicity by distancing themselves from the tired and unhealthy (in more ways than one) Kate Moss image.


I thought another dose of sanity came in this statement from the officer who initiated the police investigation:

"We have to look at the impact of this kind of behaviour on impressionable young people and if there is evidence something should be done about it," he said.

You think? And what about the impact that her emaciated figure, thrust in the faces of "impressionable young people", has had for years?

People may finally be realizing that there's nothing glamorous about "heroic chic" at all - and never was.

Now, if only these companies would opt for an exciting and naturally full-figured goddess to be the face of their brands instead, we'd really be making progress.

25th September 2005, 00:39
<br>If any companies earn positive publicity from dumping Kate Moss, they most assuredly deserve it.

This is a rare but encouraging example of the mainstream fashion industry actually taking into consideration the health of the society on which they depend for their existence--the society that they are so instrumental in shaping.

But this story has another dimension. A fascinating new article (linked below) in <i>The Guardian</i> reveals that the credit for H&M's decision to break with the malignant Kate Moss image is ultimately due to one individual, and that said individual was influenced by . . . the Royal House of Sweden.

Surprised? Read on.

As the article notes,<p><blockquote><i>The man who fired supermodel Kate Moss from fashion giant H&M, triggering the costliest week of her career, is a Swedish billionaire obsessed with corporate ethics and responsibility, fiercely protective of his company's public image and a founding trustee of a charity dedicated to fighting drugs.</i></blockquote><p>The person in question is Stefan Persson, H&Ms executive chairman. The article goes on to explain that<p><blockquote><i>he would otherwise have faced severe embarrassment from Mentor, a drugs prevention organisation <strong>fronted by the Swedish royal family</strong> and supported by H&M.</i></blockquote><p>It should come as no surprise that the decision to take such a principled stand was not undertaken by a soulless corporate board, but by a single individual.

It has long been the position of our Web site that part of the reason why the fashion world--and culture in general--took such a dramatic turn for the worse in the 20th century is that the kind of far-sighted, classically-educated individuals who once acted as the "living conscience" of the capitalist system no longer exercised their individual guidance over its workings, but that instead, it was left rudderless.

In another time, for example, the publisher of the <i>Chicago Tribune</i> could <a href="http://www.judgmentofparis.com/archive03.htm#death" target="_blank">reject</a> proposals for a soulless, modernist building to house his newspaper, and instead, embrace a noble, Neo-Gothic design.

Similarly, Persson now appears to be guiding his company in an honourable direction. As the article underscores, Persson

<p><blockquote><i>has little sympathy for the industry's casual attitude towards drug abuse. His favourite charity is Mentor, a drug prevention group of which he is a founding trustee. <strong>Its president is Sweden's Queen Silvia</strong> and one of its most active trustees is Princess Anni-Frid Reuss-Lyngstad</i></blockquote><p>How encouraging to see that the current trend towards "aristocratic chic" in fashion is not just an aesthetic diversion, but rather, has a more substantial basis. The Swedish Crowns influence on H&Ms decision to rid itself of Moss is an example of the very best destiny of aristocracies and monarchies today--i.e., to continue in their traditional roles as the <i>defenders of their people.</i>

In ages past, this role involved military action. But today--in a time of standing armies and a professional military--it means cultural and social defense, whether that involves protecting a nation's culture from the unchecked degeneracy of modern artists interesting in nothing but creating "shocking" (and socially destructive) works to gratify their own egos, or--as in this case--shielding the youth of their nations from the repercussions of "heroic chic."

H&M may now be sure that if it ever re-enters the plus-size market, it will do so having earned considerable goodwill from the general public for its principled act.

Barbara--a legitimate Ideal of health and beauty--modelling for Reitmans, Fall 2005:<p><center><img src="http://www.judgmentofparis.com/bb/br14.jpg"></center><p>- <a href="http://observer.guardian.co.uk/uk_news/story/0,6903,1577841,00.html" target="_blank">Article: "Anti-drug billionaire who ended Moss's 1.2m deal"</a>

26th September 2005, 03:45
I think the clients that never resorted to "heroic chic" in the first place deserve even more credit than those that are now dumping Kate Moss, BUT, better late than never - definitely.

The most encouraging quote in the article about that H&M billionare was this -

"But soon, led by H&M, a domino effect was under way: Chanel and Burberry axed 31-year-old Moss,...signalling that the industry will no longer turn a blind eye to so-called 'heroin chic'."

I hope its actually true.

And maybe it is. According to a new article, another client, H. Stern, which is a jeweller, is following suit -


The article states -

"H Stern strongly condemns any type of drug use and abides by a long standing policy of zero policy of any substance abuse."

Even if it seems like a bandwagon eveyone is jumping on now, it is still encouraging to see this happening, and I applaud them for it.

The worst excuse I ever saw for "defending" Moss was also in that H&M article, when one spokesperson was quoted as saying -

"'We are marketing H&M's clothes, not the model,' "

That is so blatantly false! Of COURSE this specific models "image" was a major part of the promotion. After all, there are thousands of unknown anorexic models they could have hired, for a fraction of the cost, to be their company face instead - all just as unattractive as Kate Moss. They hired Moss for millions of dollars because of her "image".

Thank goodness they finally realized just how destructive that "image" really is.

I only wish they had realized this years ago. Maybe a few girls would have been spared the eating disorders they developed, trying to conform to that artificial image.