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View Full Version : Banned ad: ''Courage''


Graham
18th April 2009, 10:49
As widely reported (http://news.ninemsn.com.au/entertainment/802031/Cheeky-British-beer-advert-banned/?rss=yes) in the press, a new British beer ad has been banned.

The story in a nutshell:

Britain's advertising watchdog has banned a poster ad for cheekily suggesting beer could increase a shy young man's confidence with women.
Considering some of the ads that are out there these days, I wish bans would happen more often. However, in this case, the ad is not only beautiful, but can even be seen as size positive.

This is the banned ad:

http://i39.tinypic.com/hvncs7.jpg

Here's a larger version:

http://i.dailymail.co.uk/i/pix/2009/04/17/article-1171600-04822AF4000005DC-611_468x240_popup.jpg

First of all, the model is absolutely gorgeous. She looks like a fuller-figured version of Anna Loukachenets. She has long dark hair, a round face, and a stunning figure.

I've never been a fan of the JLo/Kim Kardashian look, because it always seems so disproportionate (exaggerated reverse-view curves on an underweight frame). But this model's figure is beautiful because she looks naturally curvy. Her legs are soft and full, and her overall figure looks plus-size, or nearly so. On this model, the curves look more proportionate and natural.

Now, the reason for the ban is supposedly because it seems as if the man is about to say something negative to the girl. But I think that's a mean-spirited way of looking at it, and an example of projecting curve-o-phobia onto a picture that can be taken differently.

Rather, I read the ad this way: The man in the picture is the "safe male friend" of the beautiful girl, but secretly he's always been unhappy with being relegated to that role, and has always had a crush on her. She is showing off a new outfit that she has bought (as girls sometimes do for their guy friends). And now, seeing her in this alluring figure-hugging dress, he's more attracted than ever, and is trying to summon up the courage (as the ad says) to finally make a pass at her.

Therefore, the ad isn't negative about the model, but shows her as an object of desire.

Anyway, FYI, the girl in the ad is named Melissa Thomas, and she's a British actress, not a model. She stands 5'6 and supposedly weighs 154 lbs, although I suspect that might be an out-of-date stat.

She's quite beautiful, as her pictures show, and would make a great plus-size model.

http://media.uk.castingcallpro.com/portfolioraw/169/169872.jpg

http://media.uk.castingcallpro.com/portfolioraw/175/175491.jpg

She also reminds me of Lorna Roberts. Here's her online CV:

http://www.uk.castingcallpro.com/view.php?uid=144791

M. Lopez
19th April 2009, 13:06
The man in the picture is the "safe male friend" of the beautiful girl, but secretly he's always been unhappy with being relegated to that role, and has always had a crush on her. She is showing off a new outfit that she has bought (as girls sometimes do for their guy friends). And now, seeing her in this alluring figure-hugging dress, he's more attracted than ever, and is trying to summon up the courage (as the ad says) to finally make a pass at her.
That's an appealing way to look at it. To this interpretation I would add the possibility that the girl isn't satisfied with having this guy merely as a friend, and has always hoped that he'd have the courage to make a pass at her. In fact, that could be why she is trying on a sexy dress in front of him - it's an example of what evolutionary psychologists would call deliberate display. She's subtly trying to gauge his feelings, and to provoke him into making the first move, by showing herself off in an abbreviated dress. But she's playing it safe, because it's under the pretext of merely getting his opinion on the outfit.

It's a bit like the scene in Four Weddings and a Funeral where Andie MacDowell's character tries on wedding dresses - including lingerie - in front of Hugh Grant. Is it just a shopping trip, or is she slyly trying to attract him? I think the latter is definitely suggested.

The same is true here. Perhaps she would rebuff his advances, but she'd get an ego boost from having him demonstrate his attraction to her.

At any rate, the model has a great figure, and I can't see why the ad was banned.