View Full Version : Debenhams to use plus-size mannequins

19th February 2010, 04:27
I've been lurking on this forum for a few years now, and I still remember the press that the British retailer John Lewis got a few years ago for using plus-size mannequins in its stores:


I don't know if the chain continued the practice or not, but the good news is that now, another British store, Debenhams, is set to use fuller-figured mannequins, and this time, they're going to be a size larger than those used by John Lewis. These will be a U.K. size 16, which is variously reported to be a U.S. 12 or 14.

There's a picture and a write-up about the story on the official Debenhams Flickr (http://www.flickr.com/photos/36586189@N06/4368122078/in/set-72157623335795207/) page:


There's also a good write-up about the initiative at the Express:


Here's a nice passage from the article.

Susan Ringwood, chief executive of eating disorders charity Beat, supports the Debenhams trial for giving women a more realistic and attainable goal. She said: “Women often feel it is their fault that clothes don’t look as good on them as they do in the shop window, so we congratulate Debenhams on taking this initiative.”

The mannequins raised a smile among shoppers when they were unveiled yesterday morning.

“We’ve had lots of ladies saying these models make them feel better and lots of men saying they find these girls more alluring than the skinnier models, even though they are made from plastic,” said a shop worker.
That's why plus-size beauty is such a wonderful "cause." It unites men and women, with female customers deriving better self-esteem from seeing more naturally proportioned body shapes, and male patrons appreciating the sight of actual curvaceous beauty.

It's a fine move, and one would hope to see it replicated by all department stores, in North America as well as in Europe.

2nd April 2010, 11:32
It turns out that the idea is a major hit, and is spreading to Debenhams stores in Ireland:


As the article notes:

Fuller-figured Irish fashionistas overwhelmingly support Debenhams new size-16 dummies, which will soon be rolled out into its department stores across the country.

The Herald can reveal that the innovative trial campaign, which was introduced earlier this week, has been an instant hit among Irish shoppers and the voluptuous dummies are expected to become a firm fixture in the store.

Speaking about reaction to the campaign, a spokesperson said: "They're going down really well so far. We've had great comments from shoppers and everything has been extremely positive.
Both in the case of mannequins and in the case of models, the public simply prefers to see a fuller-figured look over an underweight appearance.