PDA

View Full Version : Barbara: Bon-Ton's earthly paradise


HSG
5th April 2010, 22:36
<br>It may be rather late to be posting images from a 2009 promotion, but Barbara Brickner's agencies only recently released the following scans from last year's autumn Bon-Ton catalogue, which we somehow missed when it was originally published.

(Fans of plus-size models, please, do let us know whenever everyone's favourite goddesses appear online or in print.)

This is an absolutely stunning campaign, a gorgeous catalogue of images worthy of a magazine editorial. The settings are beautiful, the photography excellent, and Barbara has never been more attractive.

The fashions are a matter of taste, but the images surpass any limitations of the clothing. Even the ordinary items look appealing, thanks to the superlative beauty of the model and the locations.

On the cover page, Barbara is shown against the backdrop of an elegant, Mediterranean-style mansion, one that possesses a formal garden in an Antique style. Note in particular the Classical ornamentation on the stone bench on which Barbara reposes. With its Ionic embellishments, it resembles a <i>pedestal</i>--and what could be more fitting than situating Mrs. Brickner, a living goddess, on a plinth, as if she were a Classical sculpture come to life? Her seated position is especially appealing, as plus-size models become particularly desirable when they are shown in states of ease and indolence, avoiding any exertion. Barbara's tresses are long and voluminous, adding greatly to her beauty. The glint in her eyes speaks of her bewitching vanity and self-satisfaction.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton01.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton01a.jpg" border="0" title="Click to enlarge"></a></center><p>Several pages in the catalogue exemplify the principles that we noted in our <a href="http://www.judgmentofparis.com/board/showthread.php?t=1745" target="_blank">Natural Ideal</a> post. Verdant, natural settings are ideal locations for plus-size-model shoots, as the lush beauty of the foliage harmonizes with the goddesses' own robust, blossoming bodies. The grass and leaves glow with a "celestial light," giving this image a divine radiance, as if the setting were an idyllic paradise. The top acknowledges the model's buxom curves.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton02.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton02a.jpg" border="0" title="Click to enlarge"></a></center><p>Another stunning image shows the model deeper in the teeming greenery of this Arcadian dreamscape. Barbara's sumptuous curves aid the impression that this is a land of limitless pleasure, a world of perfect beauty, of which Barbara is the feminine embodiment. Note the Classical stone bench at the left. In this secluded, private space, enclosed and protected by the abundant verdure, it could be the perfect spot for a romantic interlude, where one might enjoy a stolen kiss from this well-fed damsel, this Venus made flesh.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton03.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton03a.jpg" border="0" title="Click to enlarge"></a></center><p>The romantic moment having passed, the next image returns the model to her Mediterranean manor. Observe how the image places her alongside towering Doric columns, emphasizing her identity as a goddess incarnate, a living successor to the Classical beauties of Antiquity. Consider how regal and majestic is her bearing. She stands there, allowing herself to be admired, as if she were in a Temple of Beauty devoted to the worship of her. The voluptuous volume of her tresses takes one's breath away. They flow dramatically around her visage, framing its exquisite beauty.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton04.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton04a.jpg" border="0" title="Click to enlarge"></a></center><p>The final image brings the fantasy back down to earth. Yet even in this picture, in such heavy apparel, the model's curves are evident. The belt is well positioned so as not to compress the waist and hips, but to accentuate these womanly contours, just as it emphasizes the model's buxom curves. Only a true plus-size model such as Barbara could possess sufficient fullness to give such an outfit an attractive shape. The beret is a chic touch, and the setting communicates an aristocratic sense of wealth, elegance, and serenity.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton05.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton05a.jpg" border="0" title="Click to enlarge"></a></center><p>Bravo to the Bon-Ton for producing such a stunning catalogue for 2009. What a pity that so many companies shoot their promotions in flat, studio-bound backdrops, when the rewards for producing campaigns in gorgeous, natural locations such as this are so obvious and so dramatic. Barbara's own beauty, like the appeal of the outfits that she exhibits, is vastly increased by the elegant settings in which the Bon-Ton situated her.

Still, the most important factor in this spectacular success of this campaign is Barbara herself. The effect of the images would have been completely negated if they had featured a faux-plus girl (let alone a waif). By utilizing a true plus-size model, the Bon-Ton created a harmonious impression of timeless beauty, a preferable alternative to the minimalist, modern world in which we live.

We should all do whatever we can to restore the Classical ideal that these images represent.

- <a href="http://www.judgmentofparis.com/Barbara.htm" target="_blank">Barbara Brickner: An Encomium</a>

Emily
8th April 2010, 20:05
Perusing the Bon-Ton, I found something absolutely fantastic -- the first new Barbara Brickner swimwear campaign in several seasons.

She looks stunning! She always was the perfect swimwear model, and continues to be, with her ideal, Classical figure.

http://s7d4.scene7.com/is/image/BonTon/269534
http://www.bonton.com/product/women/plus+size+collection/swim/studio+works+plus+size+floral+surplice+swimsuit+-+pink-black.do

The full bust, the womanly hips; no waif could compare to her -- nor any faux-plus model either.

http://s7d4.scene7.com/is/image/BonTon/269531
http://www.bonton.com/product/women/plus+size+collection/swim/studio+works+plus+size+floral+animal+surplice+swimsuit+-+blue.do

Playing with her hair, in a coquettish way:

http://s7d4.scene7.com/is/image/BonTon/269535
http://www.bonton.com/product/women/plus+size+collection/swim/studio+works+plus+size+animal+piped+swimdress+-+brown.do

In animal prints, she looks ferociously curvy.

http://s7d4.scene7.com/is/image/BonTon/269532
http://www.bonton.com/product/women/plus+size+collection/swim/studio+works+plus+size+animal+side-tie+surplice+swimsuit+-+brown.do

Voluptuous as she is, I love the fact that she's not just buxom. You can see a round abdomen, curvy hips, full thighs. This is a woman -- a true goddess.

http://s7d4.scene7.com/is/image/BonTon/269538
http://www.bonton.com/product/women/plus+size+collection/swim/studio+works+plus+size+colorblock+fan+tank+swimsuit+-+blue.do

More teasingly demure here.

http://s7d4.scene7.com/is/image/BonTon/269530
http://www.bonton.com/product/women/plus+size+collection/swim/studio+works+plus+size+twist+%26+shout+tank+swimsuit+-+black-white.do

The images aren't too large, but if you click on the product pages, you can use the "zoom" feature to see them at a much bigger size.

http://s7d4.scene7.com/is/image/BonTon/269536
http://www.bonton.com/product/women/plus+size+collection/swim/studio+works+plus+size+floral+animal+swimdress+-+blue.do

I prefer the swimsuits to the swim dresses, but Barbara gives even these outfits an exciting shape.

http://s7d4.scene7.com/is/image/BonTon/269537
http://www.bonton.com/product/women/plus+size+collection/swim/studio+works+plus+size+striped+swimdress+-+black-white.do

What a fantastic campaign from the Bon-Ton! Between their stunning outdoor catalogue, posted above, and this exciting new swimwear shoot, they're outdoing themselves in promoting plus-size beauty.

Barbara is more gorgeous than ever. Like Kelsey Olson, Katherine Roll, Charlotte Coyle, etc., she gives the sense that this is what a plus-size model should look like. This is a sexy, desirable, self-confident, well-fed beauty, unapologetically curvy and proud to show off her figure. What fantastic images.

HSG
11th April 2010, 19:38
<br>To see Barbara Brickner modelling swimwear again is a thrilling development. It was Mrs. Brickner's swimwear editorials (along with Shannon Marie's angelic images) that defined <i><a href="http://www.judgmentofparis.com/mode/" target="_blank">Mode</a></I> magazine at its height, and made it the subversive magazine that it was. Those editorial images brought timeless beauty to life in the present day, and proved, once and for all, that a Classically curvaceous figure was far more attractive than the androgynous form prescribed for women today.

How extraordinary it is to see that now, so many seasons later, Barbara still possesses the curves that prompted fans to dub her "the most perfectly proportioned woman in the world" (or, as <i>Mode</I> put it less discreetly, "the sexiest body on Earth").

By far the greatest image in this series is the following, which shows Mrs. Brickner in the most appealing of Bon-Ton's swim designs, one with an attractive pink floral motif. What distinguishes this picture from the rest in this series--fine as they all--is that Barbara has not been turned herself to the side to minimize her width, but stands proudly, boldly positioned forward (as she does in the Venus-come-to-life <i>Mode</I> page that appears on the cover of our site).<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton06.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton06a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Observe the stunning proportions that she possesses. Yes, she is richly buxom--a must for swimwear models--but what makes the image so womanly is that her midsection is more generous in circumference than her bust; furthermore, that her thighs create yet-more-expansive outward curves. This defies the distorted look of modern swim-waifs, with their artificial busts unconvincingly affixed to skeletal ribcages and emaciated frames. Barbara's voluptuousness looks entirely natural and proportionate, thanks to the still-greater abundance of her nether-hourglass regions.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton06.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton06b.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Generally, Judgment of Paris readers are not fond of animal prints, but Barbara has always been the exception to this rule. Somehow, animal patterns look intensely attractive on this model. Perhaps it has something to do with her look. She is gently beautiful rather than "edgy" (code for "ugly"), yet she also possesses a <i>feline</i> quality. Something about her eyes has always brought to mind the notion of a big cat: mysterious, bewitching, carnivorous; exerting themselves only to devour their latest kill, then enjoying long periods of sensual indolence.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton10.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton10a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>The animal prints imply a hidden touch of wildness in her character, a raw side that few are ever privileged to see, and that is belied by her sweet disposition and graceful manner. Emily's phrase, "ferociously curvy," is highly apt, and makes one think of the model as possessing a secretly rapacious side. Why should one hesitate to think about the prospect that she could have a "ferocious" appetite, a tendency towards voracious self-indulgence, and that this, after all, is what has endowed her with her opulent curves? <p><center><a href="http://www.judgmentofparis.com/bb/bon-ton10.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton10b.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Barbara chose well in adopting this side-profile pose to show off the following swimdress, for the garment's skirted design does not cling as lovingly to her sumptuous midsection as do the other swimsuits, but unfortunately flows loosely around her hips. In the absence of a display of those rounded nether-curves, how might a brilliant model maintain the sensual appeal of the outfit? As Barbara does--by turning to the side, almost in profile, thus emphasizing those curves that the item <i>does</I> show off--her buxom charms. <p><center><a href="http://www.judgmentofparis.com/bb/bon-ton07.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton07a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Mrs. Brickner also turns up the heat by adopting that most coquettish of gestures--playing with her tresses. (Indeed, her hair is quite long in these images, and Barbara's beauty always increases in direct proportion to the length of her tresses.) But the most seductive visual element of all is the curve of softness along the model's side, which swells over the edge of her swimsuit. Sensual details like that are not "flaws," as the androgyny-worshipping media would deceive women into believing, but the most alluring aspects of feminine beauty, testifying to the well-fed fullness of a true goddess.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton07.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton07b.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Each of the Bon-Ton swimsuits has an attractive neckline, but by far the most flattering design for Barbara's well-endowed figure is the deep V cut, which offers a heady display of her voluptuous contours.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton08.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton08a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Another size-positive aspect of these images is their unretouched nature, which preserves natural features like the traces of "dimpled flesh" that are visible on the model's thighs. (We previously commended Swimsuits For All's <a href="http://www.judgmentofparis.com/board/showthread.php?t=1712" target="_blank">campaign</a> with Lindsey Garbelman for similarly displaying such characteristically feminine traits.) The more often that society is exposed to images of indisputably gorgeous models exhibiting normal, pretty qualities like dimpled flesh and swelling curves, the sooner women will reject the plastic-looking artificiality of the modern media standard, and will learn to love such features in their own figures.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton08.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton08b.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>The final image that we will showcase in this thread shows Barbara again adopting her direct-towards-the-camera stance, thus showing off the sensual fullness of her hips, abdomen, and thighs. How ironic that these are the features that the fashion industry resents, and attempts to hide, in its blatant curve-o-phobia, when these are the very qualities that define Classical goddesses and constitute their greatest visual appeal.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton09.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton09a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Only someone who isn't attracted to women in the first place could fail to appreciate the allure of Barbara's full-figured physique. Her tremendous presence, her self-confident bearing, everything about her bespeaks how satisfied she is with her appearance, the delight that she takes in her own well-fed body. All plus-size goddesses should feel similarly pleased with their luscious, natural beauty.<p><center><a href="http://www.judgmentofparis.com/bb/bon-ton09.jpg" target="_blank"><img src="http://www.judgmentofparis.com/bb/bon-ton09b.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Bravo to the Bon-Ton for such an extraordinary swimwear campaign, one that further confirms the proposition that the curvier the woman, the <i>better</I> she looks in swimwear--moreover, that true plus-size models are far more effective at showcasing swim attire than faux-plus girls.

(You may click on the images to view them at a larger size.)

Hannah
24th April 2010, 07:27
While nothing can compare to images of Barbara modelling swimwear, I discovered a nice collection of her images in the "Tops" sections of the Bon-Ton site as well and thought I'd share. I figure that any company that shoots a Barbara swim campaign deserves every promotion it can get.

Lace trim tank:
http://s7d4.scene7.com/is/image/BonTon/269670
http://www.bonton.com/product/women/plus+size+collection/plus+tops/relativity+career+plus+size+lace+trim+tank.do

Ruched scoop-neck tank:
http://s7d4.scene7.com/is/image/BonTon/269665
http://www.bonton.com/product/women/plus+size+collection/plus+tops/relativity+career+plus+size+ruched+scoopneck+tank.do

Henley tee. Very cute hairstyle here.
http://s7d4.scene7.com/is/image/BonTon/269625
http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+layered-look+eyelet+henley+tee.do

Applique tee:
http://s7d4.scene7.com/is/image/BonTon/269674
http://www.bonton.com/product/women/plus+size+collection/plus+tops/relativity+plus+size+scroll+applique+tee.do

Paisely tee. I don't care for the print, but I love the pose.
http://s7d4.scene7.com/is/image/BonTon/266760
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+3-4-sleeve+paisley-print+knit+tee+-+purple+sky.do

Striped tee:
http://s7d4.scene7.com/is/image/BonTon/280518
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+embroidered+patch+striped+knit+tee+-+midnight+black.do

Watermelon tee.
http://s7d4.scene7.com/is/image/BonTon/280503
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+watermelon+whimsy+embroidered+knit+tee+-+mint+olive.do

Knit tee.
http://s7d4.scene7.com/is/image/BonTon/280502
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+sun+fish+embroidered+knit+tee+-+montauk+blue.do

Embroidered top. She manages to give even this outfit some curves.
http://s7d4.scene7.com/is/image/BonTon/266773
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+layered-look+embroidered+top.do

Here too:
http://s7d4.scene7.com/is/image/BonTon/266455
http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+layered-look+medallion-print+top.do

A simple shirt, but she does look beautiful in it.
http://s7d4.scene7.com/is/image/BonTon/266648
http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+3-4-sleeve+solid+winkle+free+shirt.do

Looking adorable.
http://s7d4.scene7.com/is/image/BonTon/274273
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+embroidered+knit+cardigan+-+classic+white+grandma%27s+love+blooms.do


And a whole host of other items, most of them unremarkable, but I've listed them for devoted Barbara fans.

http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+layered-look+floral-print+henley+tee.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+short+sleeve+toucan-print+crewneck+tee.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+gathered+scoopneck+knit+tee+-+african+lily.do

http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+embroidered+patch+striped+knit+tee+-+pond+blue.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+embroidered+patch+striped+knit+tee+-+basic+red.do

http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+3-4-sleeve+cloud+striped+winkle+free+shirt.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+3-4-sleeve+sky+striped+winkle+free+shirt.do

http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+hot+air+balloons+embroidered+knit+tee+-+lemon+sunrise.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+sunny+rainbow+embroidered+knit+tee+-+classic+white.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+summer+sailing+embroidered+knit+tee+-+pink+vacay.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+seashell+beauty+embroidered+knit+tee+-+pagoda+blue.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+summertime+beauty+embroidered+knit+tee+-+magenta+berry.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+summer+birdhouses+embroidered+knit+tee+-+midnight+black.do

http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+fish+embroidered+crewneck+tee+-+classic+white.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+fish+embroidered+knit+tee+-+classic+white.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+fish-print+v-neck+knit+tee+-+turquoise+ocean.do

Not appealing:
http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+short+sleeve+victory+floral-print+polo+-+azure+cobalt.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/laura+ashley+plus+size+3-4-sleeve+ikat-print+top+-+multi.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/studio+works+plus+size+short+sleeve+marimba+striped+crewneck+tee.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+layered-look+striped+knit+tee.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+layered-look+striped+knit+polo+-+turquoise+ocean.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+fish-print+splitneck+knit+tee+-+turquoise+ocean.do
http://www.bonton.com/product/women/plus+size+collection/plus+tops/breckenridge+plus+size+3-4-sleeve+striped+mandarin+collar+shirt+-+purple+sky.do

MelanieW
3rd May 2010, 06:24
The latest flyer from the Bon-Ton features several new images of Barbara that are quite lovely, especially for an advertising circular.

It is remarkable how much beauty a flower in the hand can add to a picture. Such a simple touch, yet it immediately injects youth and femininity. Glorious, sunny smile from Barbara, and, as everyone has been saying, the longer tresses contribute much to her attractiveness.

http://catalog.bonton.com/bonton/default.aspx?action=detail&storeid=2593467&rapid=0&pagenumber=0&listingid=-2087227343&offerid=&ref=%2fbonton%2fdefault.aspx%3faction%3dbrowsecategoryl2%26storeid%3d2593467%26CatTreeID%3d5099850%26L2CatId%3d5099850%26L1CatID%3d

http://akimages.crossmediaservices.com/dyn_li/500.0.90.0/Retailers/BonTon/100502ins_018PAR020_RTW_J_AP1_3.JPG

I have always considered hair bands and hair scarves to be especially attractive accessories, especially on Barbara. Nice touch.

http://catalog.bonton.com/bonton/default.aspx?action=detail&storeid=2593467&rapid=0&pagenumber=0&listingid=-2087227359&offerid=&ref=%2fbonton%2fdefault.aspx%3faction%3dbrowsecategoryl2%26storeid%3d2593467%26CatTreeID%3d5099850%26L2CatId%3d5099850%26L1CatID%3d

http://akimages.crossmediaservices.com/dyn_li/600.0.90.0/Retailers/BonTon/100502ins_018PAR020_RTW_J_AP1_2.JPG

And here is one of those entertaining image comparisons showing an underweight waif alongside a plussize model. These always vividly demonstrate how much more gorgeous the figures of the bigger models are. Notice how Barbara emphasizes the curve of her hip to indicate her shape.

http://catalog.bonton.com/bonton/default.aspx?action=detail&storeid=2593467&rapid=0&pagenumber=0&listingid=-2087228379&offerid=&ref=%2fbonton%2fdefault.aspx%3faction%3dbrowsecategoryl2%26storeid%3d2593467%26CatTreeID%3d5099850%26L2CatId%3d5099850%26L1CatID%3d

http://akimages.crossmediaservices.com/dyn_li/600.0.90.0/Retailers/BonTon/100502ins_006_Intimate_AP1_cmb_1.JPG

The Bon-Ton has put itself on the map like never before with its campaigns featuring Mrs. Brickner. I hope that we continue to see more of this exciting new model/client partnership.