View Full Version : Size-positive campaigns & tests of 2010

15th April 2010, 23:21
<br>In the midst of the industry's regrettably widespread use of faux-plus models, we thought it imprtant to devote a page to collecting examples of the most size-positive campaigns of 2010--promotions that are using models size 14 and up, and, ideally, photographing them in curve-accentuating ways.

<strong>1. LucieLu, with Kelsey Olson</strong>

This brand-new Minnesota label made an auspicious debut in 2010 with a stunning <a href="http://www.judgmentofparis.com/board/showthread.php?t=1782" target="_blank">campaign</a> featuring size-16 goddess Kelsey Olson (Dorothy Combs; Heffner), photographed by Leslie Delano. The LucieLu clothing is curve-adoring, and Kelsey looks absolutely fantastic in every item. As the brand's owner Lucie Sholl told us in our interview, items modelled by Kelsey have been selling better than other garments, and she has even received positive feedback from the general public about the inspirational effect of Kelsey's images.<p><center><img src="http://www.judgmentofparis.com/kelsey/lu/lu03.jpg">

<img src="http://www.judgmentofparis.com/kelsey/lu/lu05.jpg"></center><p><center>* * *</center><p><strong>2. Swimsuits for All, with Lindsey Garbelman</strong>

Perhaps the most size-positive swimwear <a href="http://www.judgmentofparis.com/board/showthread.php?t=1712" target="_blank">campaign</a> we have ever seen, this promotion featuring Lindsey Garbelman (Dorothy Combs) unapologetically celebrates her size-14/16 figure--not just her shapely arms and buxom proportions, but also her sensual waist and the curves along he back. For once and for all, plus-size women should realize just how gorgeous they look in swim apparel when they see these celebratory images.<p><center><img src="http://www.judgmentofparis.com/lindsey/swim01.jpg">

<img src="http://www.judgmentofparis.com/lindsey/swim08.jpg"></center><p><center>* * *</center><p><strong>3. Charlotte Coyle in New York</strong>

Although these <a href="http://www.judgmentofparis.com/board/showthread.php?t=1713" target="_blank">test</a> images were technically released in 2009, they only came to public attention in 2010. They show Miss Coyle (Wilhelmina NY)--possibly the curviest model currently signed to a major agency--looking absolutely spectacular, with full legs and generous proportions. In these pictures, she wears Monif C. clothing.<p><center><img src="http://www.judgmentofparis.com/cc/test05a.jpg">

<img src="http://www.judgmentofparis.com/cc/test06a.jpg"></center><p><center>* * *</center><p><strong>4. The Formal Source, with Katherine Roll & Lindsey Garbelman</strong>

Although this campaign was released in 2009, it was actually geared to the 2010 bridal season. The company first issued a stunning <a href="http://www.judgmentofparis.com/board/showthread.php?t=1700" target="_blank">prom</a> promotion with Katherine and Lindsey Garbelman (both from Model Service Agency, NY), then followed it up with separate bridal campaigns featuring each of the two models. Katherine's work was especially lovely, showing her looking soft and full-figured.<p><center><img src="http://www.judgmentofparis.com/kr/af04.jpg">

<img src="http://www.judgmentofparis.com/kr/bridal01.jpg"></center><p><center>* * *</center><p><strong>5. Carisal Fashion</strong>

For many seasons, Carisal has been the most size-positive plus-size label in Europe, and with this <a href="http://www.judgmentofparis.com/board/showthread.php?t=1828" target="_blank">campaign</a> it solidifies its pro-curvy status. The Carisal model possesses every attribute that denotes genuinely full-figured beauty, from a curve under the chin to a full waist to soft, shapely limbs. She is also youthful and attractive.<p><center><img src="http://www.judgmentofparis.com/forum/carisal/ca04.jpg">

<img src="http://www.judgmentofparis.com/forum/carisal/ca01.jpg"></center><p><p><center>* * *</center><p><strong>6. The Bon-Ton, with Barbara Brickner</strong>

After many seasons, Barbara made a triumphant return to swimwear promotions with her brand-new <a href="http://www.judgmentofparis.com/board/showthread.php?t=1830#post5135" target="_blank">campaign</a> for the Bon-Ton. Mrs. Brickner's swim editorials for <i>Mode</I> magazine encapsulated the idea of the plus-size model as an embodiment of Classical beauty, and in these pictures she demonstrates that she still possesses the buxom curves, as well as generous hips, that embody the timeless ideal.<p><center><img src="http://www.judgmentofparis.com/bb/bon-ton06a.jpg">

<img src="http://www.judgmentofparis.com/bb/bon-ton07a.jpg"></center><p><center>* * *</center><p><strong>7. Melissa King for C.J. Banks</strong>

Melissa has had a long career, but in recent seasons, as her figure has blossomed, her beauty has increased in direct proportion. The result, in this C.J. Banks <a href="http://www.judgmentofparis.com/board/showthread.php?t=1805" target="_blank">campaign</a>, are images of considerable beauty that acknowledge her newfound fullness.<p><center><img src="http://www.judgmentofparis.com/mk/cjbanks01.jpg"> <img src="http://www.judgmentofparis.com/mk/cjbanks02.jpg"></center><p><center>* * *</center><p><strong>7. Melissa King for Addition-Elle</strong>

For its summer 2010 <a href="http://www.judgmentofparis.com/board/showthread.php?t=1843" target="_blank">promotion</a>, Canadian label Addition-Elle goes even further than C.J. Banks in showcasing Melissa King's incredibly luscious figure. The images show off her sumptuous, fleshy legs and, in the case of the image on the right (one of the greatest depictions of body love ever created), celebrate the opulent, lavish, uninhibited fullness of her waist. Seldom, if ever, has a model's well-fed body been presented so beautifully, and in such a size-positive way.<p><center><img src="http://www.judgmentofparis.com/mk/ae03.jpg"> <img src="http://www.judgmentofparis.com/mk/ae04.jpg"></center><p><center>* * *</center><p>These are just a few of the top promotions of the year, worthy of applause both for utilizing true plus-size models and for unapologtically showing off their luscious figures. As more size-positive campaigns and tests appear, we will happily note them in this thread.

It is a pleasure to see some far-sighted companies employing legitimately curvaceous models. Hopefully, now that certain elements of the industry are beginning to understand the public's distaste for the faux-plus deception, they too will begin showcasing shapelier goddesses, and photographing them to accentuate their curves.

19th April 2010, 06:36
To this collection I would add the Hint Style campaign from the Philippines.

The truth is that a regular commercial campaign with a size-16 beauty means far more to size celebration than a size-10 model in any magazine, Vogue or Elle or whatever. If the model is not genuinely full-figured, and is plus in name only, then the so-called "prestige" of a magazine appearance is utterly worthless, as her images will have no subversive effect, nor will they foster any greater acceptance of curves. If anything, faux-plus appearances might do more harm than good, because they redefine plus-size as something so close to straight-size that it's meaningless. The result is that full-figured bodies become even rarer in fashion.

These images, in these campaigns, on the other hand, are worth far more. Attractive photos such as these represent the work that is truly groundbreaking and progressive and meaningful, because they push the industry a step closer towards celebrating and showcasing actual plus-size beauty.