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Hannah
29th July 2011, 01:28
I still remember the U.K. retailer Yours Clothing from its memorable promotion earlier this year with Justine Legault.

The company recently set a new course by determinedly using a genuinely full-figured model. Yours Clothing hasn't identified her by name but states that she is a British size 20/22 (i.e., a U.S. size 18 or so).

She's quite gorgeous and visibly plus-size, with a certain exoticism about her, thanks to her long dark hair and mysterious eyes. You can see the fullness in her arms and facial features. I especially like the first picture, where she looks very self-satisfied.

http://www.yourscontent.co.uk/Images/ProductImages//ac383987-1a3b-43f3-9e51-d4f35133cb54.jpg

http://www.yourscontent.co.uk/Images/ProductImages//95a1884e-6721-4734-bcde-c288c104643d.jpg


Looking just as sexy in a nautical promotion.

http://i54.tinypic.com/ngdgyq.jpg

http://i52.tinypic.com/15he7me.jpg

http://i52.tinypic.com/28v99qg.jpg


The Italian theme suits her, with her Mediterranean beauty.

http://i52.tinypic.com/o59tdy.jpg

http://i51.tinypic.com/2hwl6on.jpg


The "Secret Garden" collection adds the attraction of floral backdrops.

http://i55.tinypic.com/2dhimbt.jpg

http://i54.tinypic.com/v49hxh.jpg


The "African Chic" collection, on the other hand, plays on the idea that she has rapacious appetites. Observe the size-positive details like the fleshiness at her neck and the overspill of soft fullness at the lip of her dress.

http://i53.tinypic.com/2mnn42h.jpg

http://i53.tinypic.com/9a8vop.jpg


I give Yours Clothing an enthusiastic round of applause for this venture, and I hope that other British plus-size labels will follow suit and begin featuring fuller-figured models too. Britain has been notorious for resorting to faux-plus models, unfortunately. But with size-18 Sophie Sheppard now on English shores, along with this beauty, the British industry might finally be on the cusp of rediscovering true plus-size models.

http://www.yoursclothing.co.uk/

Meredith
14th August 2011, 04:54
Yours Clothing has released several further images of their curvy model. I think the company is on the right track in selecting a genuinely full-figured girl rather than the faux-plus models for which the British industry is notorious, but with the gorgeous Sophie Sheppard in the U.K. and represented by an English agency (Milk Management), Yours Clothing has an opportunity to book someone who is truly plus-size but even more beautiful.

Still, this model does have a look, especially in this attractive topic, which is very flattering on a buxom figure.

http://www.yourscontent.co.uk/Images/ProductImages//1522405d-a041-4020-90bd-5e78318db2a8.jpg

The picture is from the site's current cover page.

http://www.yourscontent.co.uk/Images/ProductImages//1522405d-a041-4020-90bd-5e78318db2a8.jpg


Yours Clothing has also released a pair of look books. This is the prettier one, called "Secret Garden," which benefits from gorgeous natural settings.

http://www.yoursclothing.co.uk/Blog/Mini_Lookbook_Secret_Garden-%284366395628457208227%29.aspx

http://i53.tinypic.com/s1581v.jpg http://i53.tinypic.com/33o7kso.jpg


A second look book called "Bellissimo" exhibits a Mediterranean theme:

http://www.yoursclothing.co.uk/Blog/Bellissimo-%284995684438954250476%29.aspx

http://i52.tinypic.com/206ouo4.jpg

http://i51.tinypic.com/wt6mv4.jpg

http://i52.tinypic.com/oktkhy.jpg


Hopefully, Yours Clothing is setting an example for other U.K. labels to follow, and we will see fuller-figured models in British advertising in the future, which will lead to curvier plus-size models in a variety of looks.

Graham
25th September 2011, 07:37
The "trends" landing page at Yours Clothing features several larger images of this curvaceous model - curvaceous especially by English standards, where many clients compromise too often by booking faux-plus models.

http://www.yoursclothing.co.uk/landing-trends.aspx

The safari landing page shows the most sensual and size-positive image of the model, a picture that shows off her soft, full arms.

http://i51.tinypic.com/30syn2h.jpg

This section also features larger images of her enthroned image,

http://i53.tinypic.com/30dl7wl.jpg

and that really lovely garden photo.

http://i55.tinypic.com/2j5an7r.jpg