4th August 2011, 14:43
If there has ever been a case where I can applaud and support a celebrity PR piece, this is it.
Actress Olivia Munn was recently interviewed and called the faux-plus phenomenon "ridiculous."
The exact quote:
On America's Next Top Model, Tyra Banks puts a girl through who's size 10 or 12 and she's a plus size? That to me is ridiculous.
Obviously. It IS absurd to call a model who is a size 10 or 12 a "plus-size model." This is an insult to genuinely full-figured women. Girls that size are merely straight-size models, while plus-size models must be over a size 16 or better to even begin to represent plus-size women.
Many people have jeered at the faux-plus deception, and interestingly, in many cases, skinny women like Munn have joined full-figured women in condemning the practice of passing off faux-plus models as plus-size.
Everyone rejects this practice, except, it seems, the out-of-touch individuals who actually run the plus-size fashion industry. They have to realize how contemptible the public finds their false advertising.
It's high time for plus-size models to authentically be plus-size.
14th December 2011, 06:59
The push-back against the fashion industry's offensive use of faux-plus frauds illegitimately posing as plus-size models is every bit as important as the fight against anorexic cadavers.
In fact, it might be even more important, because while curvy girls can at least reject androgynous, corpse-like, size-0 models as having nothing to do with them, faux-plus models who are mislabelled "plus size" purport to represent them, to represent full-figured girls.
But of course, they don't actually represent curvy girls. Not one bit. These faux-plus models look almost indistinguishable from the skeletal waifs, so they are the most culpable models of all in fostering negative body image among plus-size women.
It's encouraging to see the public beginning to speak out against faux-plus false advertising. The Lincoln, Nebraska newspaper The Lincoln Journal Star recently published a powerful letter from a young, curvy girl who is sick of being misrepresented by faux-plus frauds and wants to see true plus-size models:
Sadly, I can think of many so-called plus-size models who do look "as if they were a size 2," as she writes. Such anti-plus false advertising is appalling, and it has to stop.
Friday, November 25, 2011
I was appalled recently when my Internet home page had an ad for plus-size clothing, and the model used for the advertisement looked as if she were a size 2. Is this honestly how our society thinks someone who considers herself as plus-size looks?
Teenagers like myself are constantly exposed to media with models who are 100 pounds. But the average American woman weighs 140 pounds and is a size 14. Problem? Average is the new f**.
Media need to stop brainwashing girls with skinny, tan-skinned models. Thick is beautiful; they should advertise that.
Her letter obviously touched a chord, because someone else wrote a letter to the same newspaper in response to hers, approving of her comments and extending them:
This writer rightly singles out ads that have "thin women posing as plus-size models" as the most pernicious of all fashion-industry abuses. Instead of such poseurs, why not enlist the services of true plus-size models?
December 9, 2011
I agree with "Brainwashing beauty" (letter, Nov. 26) that ads are brainwashing young girls by showing skinny models in plus-size ads. The average size for women is a 14, but when you go to a store and browse the racks, not many different styles are in a size 14 and up, if any, compared to below size 14. Some of the most popular stores for young women don't even go up to size 14.
I feel if big-name stores offered plus-size clothing, young women would feel more comfortable about themselves.
More and more young women are becoming anorexic and bulimic. Society says they should look like a supermodel by allowing ads to showcase thin women posing as plus-size models. I think ads should start showing more plus-size women and show thick is beautiful.
The success of models like Sophie Sheppard, Katherine Roll, Kelsey Olson, Lindsey Garbelman, (not to mention Mayara Russi in Brazil!), and so forth, in their amazing campaigns for Kaufhof, Deb Shops, Glamur Fashion, etc., as well as their gorgeous tests, shows that (a) true plus-size models with visibly full figures do exist, and (b) these models look better in advertising than the faux-plus frauds.
It's time to put the plus-size back in plus-size beauty!
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