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View Full Version : Melissa King: Penningtons fall 2011


Hannah
11th August 2011, 05:51
Amidst the many North American plus-size labels which produce campaigns with disappointingly faux-plus models, Penningtons has always stood out as a rare example of a company that features gorgeous and genuinely full-figured girls in its promotions. This season is no exception, with the latest promo starring size-18 stunner Melissa King.

The new campaign doesn't have quite the drama of the spring/summer shoot, which had a unique desert setting, but it's still outdoors, and the images look fantastic.

http://www.penningtons.com/

Penningtons has launched the campaign with a splash - a glossy look book.

http://www.1-plus.com/penningtons-PENN-_stcVVcatId544957VVviewcat.htm

The most size-positive and exciting image of the look book is definitely this fabulous profile view of Melissa, which celebrates her buxom contours and abundant reverse-view curves. This is true size celebration, an image of a grown-up woman who knows that her well-fed size-18 body is highly alluring. Even in a professional outfit, she is proud to show it off.

http://i56.tinypic.com/2nuom85.jpg

Larger: http://i56.tinypic.com/2sb69fo.jpg


Melissa looks absolutely gorgeous in this print dress, which is very flattering at the bust.

http://i51.tinypic.com/2jac4jp.jpg

Larger: http://i53.tinypic.com/25qstuh.jpg


She looks very comfortable and attractive in this generous sweater.

http://i51.tinypic.com/ily7va.jpg

Brightening the image shows how it celebrates her womanly hips, making her appear eminently huggable.

http://i56.tinypic.com/2h49e1f.jpg

Larger: http://i56.tinypic.com/t71sv9.jpg


Looking youthful and pretty in this top.

http://i53.tinypic.com/l8sx4.jpg


Melissa has always been a fantastic denim model, and this picture shows why. She has appealingly generous hips, but she also has fullness at the waist. The result is a very natural-looking physique, very believable, with sexy curves, but none of the unpleasantly constrained sensation that a model generates when her waist is too narrow. The ideal plus-size body doesn't ask, "Full hips or full waist?" but announces "Full hips and full waist." And the Penningtons fit is fantastic, closely embracing her figure and defining it in all of its womanly beauty.

http://i56.tinypic.com/13yihec.jpg http://i51.tinypic.com/a0jw5v.jpg

Larger: http://i52.tinypic.com/551g2h.jpg


An attractive pair of casual outfits.

http://i56.tinypic.com/2ro4y2f.jpg http://i51.tinypic.com/10gxjlk.jpg

Larger: http://i55.tinypic.com/72eiir.jpg
Larger: http://i53.tinypic.com/9rrvk1.jpg


A classy jewellery promotion.

http://i51.tinypic.com/v63oxt.jpg

Larger: http://i51.tinypic.com/2pyupoj.jpg


Penningtons is a Canadian retailer, so of course, the company is already exhibiting its cold-temperature clothing. Melissa looks very cozy in this outfit.

http://i52.tinypic.com/288vbxi.jpg

Larger: http://i53.tinypic.com/2wnpfms.jpg


And finally, although "activewear" is anathema to plus-size beauty, the photograph itself is lovely, with the sun gilding Melissa's blonde hair in a radiant light.

http://i51.tinypic.com/4kijjn.jpg

Larger: http://i54.tinypic.com/k2hhtk.jpg


Another triumph from Melissa and Penningtons, one of the finest model/client pairings in the industry. Thank goodness that at least this one label recognizes that plus-size models should be a size 18 - and beautiful.

Kaitlynn
11th August 2011, 07:29
Beautiful!

Penningtons clearly recognizes that first image as the standout photo of the campaign, because I just received an e-mail flyer featuring it as the dominant graphic.

http://content.goreit.com/1plus_images/2011/08August/081111PENNSecretSat/images/PENN_en_01.jpg

The Penningtons site also features Melissa's images on a host of landing pages:

http://www.1-plus.com/moduleimages/151/penn/F11F18-t-shirt-LP-en.jpg

http://www.1-plus.com/moduleimages/151/penn/P11F38-SecretSaturday-en.jpg

http://www.1-plus.com/moduleimages/151/penn/P11F13_LP9_Activezone-en.jpg

http://www.1-plus.com/moduleimages/151/penn/P11F13_LP22_Jewelry-en.jpg

This photo doesn't appear anywhere in the flyer, and can only be found on the Penningtons site:

http://www.1-plus.com/moduleimages/151/penn/P11F12-giftcard-en.jpg

Two more photos appear as background graphics behind some company text.

http://www.1-plus.com/moduleimages/151/penn/P11F12-PS-club-en.jpg

The profile image comes up yet again.

http://www.1-plus.com/moduleimages/151/penn/P11F12-careers.png

Kudos to Penningtons for consistently booking Melissa at a size 18, and for shooting its models in attractive, outdoor locations. It does make a difference, creating more agreeable images that better showcase the clothing.

Pamela
7th September 2011, 01:05
One of Melissa's most size-positive photos is now on the cover of the Penningtons site. Without exaggerating her pose at all, she displays the generous proportions of her hips.

http://www.1-plus.com/moduleimages/151/penn/P11F52_HP_en.jpg

The same image is cropped to show Melissa alone, to promote her outfit.

http://www.1-plus.com/moduleimages/151/penn/P11F45-outfit-48.jpg

http://www.1-plus.com/viewcategory.htm?categoryId=554432

How wonderful that there are at least a few North American labels that use genuinely full-figured models in their promotions - Penningtons foremost among them.

Shelley
14th September 2011, 20:24
Penningtons recently released a new look book that features many more gorgeous images of Melissa.

http://www.1-plus.com/Discover-your-fit-_stcVVcatId554438VVviewcat.htm


The cover is especially pretty.

http://i52.tinypic.com/2yooa4x.jpg

http://i54.tinypic.com/4io51t.jpg


It's so nice to see the company shooting outdoors rather than in a cold studio.

http://i54.tinypic.com/sowx08.jpg

http://i52.tinypic.com/2d8f535.jpg


This is the most size-positive image of the campaign. It shows Melissa looking every bit a sumptuous size 18 in tightly fitted denim that defines her womanly curves.

http://i53.tinypic.com/351i9sh.jpg

That picture is worth viewing at a larger size. It's an unabashed, unapologetic celebration of a well-fed female body, with generous hips, full thighs, and ideal shapeliness.

http://i53.tinypic.com/23ts5cg.jpg

http://i56.tinypic.com/29or3pk.jpg


Kudos to Penningtons for creating such attractive images and to Melissa for keeping her glorious figure and not diminishing her opulent beauty.

M. Lopez
18th September 2011, 20:14
I think Melissa's denim photo will be the most size-positive image of this campaign, but the company also released a lovely cover image the other day that deserves a view. The business with the hair is very pretty.

http://www.1-plus.com/moduleimages/151/penn/P11F84_HP-en.jpg

I can't begin to express how commendable it is that this brand consistently books bigger models and shoots them to illustrate their full curves. Many other labels, both Canadian and American, should follow its lead.