Hannah
11th August 2011, 04:51
Amidst the many North American plus-size labels which produce campaigns with disappointingly faux-plus models, Penningtons has always stood out as a rare example of a company that features gorgeous and genuinely full-figured girls in its promotions. This season is no exception, with the latest promo starring size-18 stunner Melissa King.
The new campaign doesn't have quite the drama of the spring/summer shoot, which had a unique desert setting, but it's still outdoors, and the images look fantastic.
http://www.penningtons.com/
Penningtons has launched the campaign with a splash - a glossy look book.
http://www.1-plus.com/penningtons-PENN-_stcVVcatId544957VVviewcat.htm
The most size-positive and exciting image of the look book is definitely this fabulous profile view of Melissa, which celebrates her buxom contours and abundant reverse-view curves. This is true size celebration, an image of a grown-up woman who knows that her well-fed size-18 body is highly alluring. Even in a professional outfit, she is proud to show it off.
http://i56.tinypic.com/2nuom85.jpg
Larger: http://i56.tinypic.com/2sb69fo.jpg
Melissa looks absolutely gorgeous in this print dress, which is very flattering at the bust.
http://i51.tinypic.com/2jac4jp.jpg
Larger: http://i53.tinypic.com/25qstuh.jpg
She looks very comfortable and attractive in this generous sweater.
http://i51.tinypic.com/ily7va.jpg
Brightening the image shows how it celebrates her womanly hips, making her appear eminently huggable.
http://i56.tinypic.com/2h49e1f.jpg
Larger: http://i56.tinypic.com/t71sv9.jpg
Looking youthful and pretty in this top.
http://i53.tinypic.com/l8sx4.jpg
Melissa has always been a fantastic denim model, and this picture shows why. She has appealingly generous hips, but she also has fullness at the waist. The result is a very natural-looking physique, very believable, with sexy curves, but none of the unpleasantly constrained sensation that a model generates when her waist is too narrow. The ideal plus-size body doesn't ask, "Full hips or full waist?" but announces "Full hips and full waist." And the Penningtons fit is fantastic, closely embracing her figure and defining it in all of its womanly beauty.
http://i56.tinypic.com/13yihec.jpg http://i51.tinypic.com/a0jw5v.jpg
Larger: http://i52.tinypic.com/551g2h.jpg
An attractive pair of casual outfits.
http://i56.tinypic.com/2ro4y2f.jpg http://i51.tinypic.com/10gxjlk.jpg
Larger: http://i55.tinypic.com/72eiir.jpg
Larger: http://i53.tinypic.com/9rrvk1.jpg
A classy jewellery promotion.
http://i51.tinypic.com/v63oxt.jpg
Larger: http://i51.tinypic.com/2pyupoj.jpg
Penningtons is a Canadian retailer, so of course, the company is already exhibiting its cold-temperature clothing. Melissa looks very cozy in this outfit.
http://i52.tinypic.com/288vbxi.jpg
Larger: http://i53.tinypic.com/2wnpfms.jpg
And finally, although "activewear" is anathema to plus-size beauty, the photograph itself is lovely, with the sun gilding Melissa's blonde hair in a radiant light.
http://i51.tinypic.com/4kijjn.jpg
Larger: http://i54.tinypic.com/k2hhtk.jpg
Another triumph from Melissa and Penningtons, one of the finest model/client pairings in the industry. Thank goodness that at least this one label recognizes that plus-size models should be a size 18 - and beautiful.
The new campaign doesn't have quite the drama of the spring/summer shoot, which had a unique desert setting, but it's still outdoors, and the images look fantastic.
http://www.penningtons.com/
Penningtons has launched the campaign with a splash - a glossy look book.
http://www.1-plus.com/penningtons-PENN-_stcVVcatId544957VVviewcat.htm
The most size-positive and exciting image of the look book is definitely this fabulous profile view of Melissa, which celebrates her buxom contours and abundant reverse-view curves. This is true size celebration, an image of a grown-up woman who knows that her well-fed size-18 body is highly alluring. Even in a professional outfit, she is proud to show it off.
http://i56.tinypic.com/2nuom85.jpg
Larger: http://i56.tinypic.com/2sb69fo.jpg
Melissa looks absolutely gorgeous in this print dress, which is very flattering at the bust.
http://i51.tinypic.com/2jac4jp.jpg
Larger: http://i53.tinypic.com/25qstuh.jpg
She looks very comfortable and attractive in this generous sweater.
http://i51.tinypic.com/ily7va.jpg
Brightening the image shows how it celebrates her womanly hips, making her appear eminently huggable.
http://i56.tinypic.com/2h49e1f.jpg
Larger: http://i56.tinypic.com/t71sv9.jpg
Looking youthful and pretty in this top.
http://i53.tinypic.com/l8sx4.jpg
Melissa has always been a fantastic denim model, and this picture shows why. She has appealingly generous hips, but she also has fullness at the waist. The result is a very natural-looking physique, very believable, with sexy curves, but none of the unpleasantly constrained sensation that a model generates when her waist is too narrow. The ideal plus-size body doesn't ask, "Full hips or full waist?" but announces "Full hips and full waist." And the Penningtons fit is fantastic, closely embracing her figure and defining it in all of its womanly beauty.
http://i56.tinypic.com/13yihec.jpg http://i51.tinypic.com/a0jw5v.jpg
Larger: http://i52.tinypic.com/551g2h.jpg
An attractive pair of casual outfits.
http://i56.tinypic.com/2ro4y2f.jpg http://i51.tinypic.com/10gxjlk.jpg
Larger: http://i55.tinypic.com/72eiir.jpg
Larger: http://i53.tinypic.com/9rrvk1.jpg
A classy jewellery promotion.
http://i51.tinypic.com/v63oxt.jpg
Larger: http://i51.tinypic.com/2pyupoj.jpg
Penningtons is a Canadian retailer, so of course, the company is already exhibiting its cold-temperature clothing. Melissa looks very cozy in this outfit.
http://i52.tinypic.com/288vbxi.jpg
Larger: http://i53.tinypic.com/2wnpfms.jpg
And finally, although "activewear" is anathema to plus-size beauty, the photograph itself is lovely, with the sun gilding Melissa's blonde hair in a radiant light.
http://i51.tinypic.com/4kijjn.jpg
Larger: http://i54.tinypic.com/k2hhtk.jpg
Another triumph from Melissa and Penningtons, one of the finest model/client pairings in the industry. Thank goodness that at least this one label recognizes that plus-size models should be a size 18 - and beautiful.