View Full Version : Mayara Russi: Forma Rara

27th February 2012, 00:16
<br>Mayara Russi is in rare form. Literally.

From a South American full-figured label with the clever name <i>Forma Rara</I> comes a new campaign featuring the Brazilian goddess which is one of the most beautiful fashion promotions that we have yet seen.

The clothing is variously attractive, but the images are resolutely size-positive, with no digital diminishment whatsoever of the model's ample, size-22 figure. Furthermore, the campaign is set in a truly enchanting location, an Arcadian country manor filled with lush greenery and Antique statuary that recalls the great estates of Classical Antiquity, such as Hadrian's Villa or the Villa d'Este.

The sequence in which the images are presented is also fascinating, following a discernible visual pattern which offers narrative suggestions.

First, from inside the villa, the viewer spies Mayara through the glass doors. Even at a distance, the opulent fullness of her physique is evident. She is ensconced amid a profusion of emerald foliage, both the model and the verdure evoking ideal natural beauty.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma03.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma03a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>These initial pictures feature shaded obstructions in the foreground that recall prison bars, as if the subject were confined within a limited space, while Mayara, with her unconstrained, robust beauty, inhabits the sunlit outdoors, representing freedom and liberation. One can almost sense the warm breeze that gently wafts the model's tresses across her face.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma01.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma01a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Unable to restrain himself any longer, the viewer emerges into the gardens to gaze upon this vision of beauty. After breathlessly browsing the copious grounds, he turns a corner, and there stands the model in all of her glory, her gown embracing her womanly shape, the black hue unable to hide the fullness of her proportions. The Alexandrian garden, with its rich greens and natural stonework, seems ideal as a backdrop to showcase the model's Classical figure.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma10.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma10a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>As if to tantalize the viewer still further, the model turns to showcase her abundant reverse-view curves. Her demeanour is haughty and aristocratic, as if she were a Roman empress consciously captializing on the power of her well-fed beauty to inflame a suitor's passions. The hand on her hips emphasizes the curve of her body and performs an action which the model's worshippers would long to reenact.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma11.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma11a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>The model makes no effort to entice with her eyes, instead allowing her luxurious body to accomplish the seduction. Her figure gives every Forma Rara outfit an alluring shape. The elegant round arches in the background recall the Roman aqueducts, while the stone wall at the left has the weathered look of historic Classical masonry. The cultivated bushes recall the trim look of vegetation in the Roman Campagna.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma07.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma07a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>In the next image, the viewer draws tenuously closer to the model. She is symmetrically positioned between the arches and flanked by two sculptures depicting Classical feminine beauty--the aesthetic ideal of which Mayara herself is the supreme embodiment. Indeed, her physique is the most generous of the three forms, as if the statues represented lesser acolytes paying tribute to her lavish beauty.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma17.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma17a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>With the viewer drawing closer still, the next image celebrates the unrestrained, undisguised fullness of Mayara's well-fed physique. Her figure appears buxom, her hips ample and womanly, her arms round and full beneath her sweater. The blossoming flowers in the background reinforce the notion that this image depicts beauty in full bloom.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma15.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma15a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>His mind utterly intoxicated by Mayara's beauty, the viewer drifts into a daydream and subsequently loses the model for a time. Where could she be? At last, he finds her elsewhere on the grounds, the bicycle indicating how she can change locations so rapidly. This image showcases the luscious fullness of Mayara's legs better than ever before, her calves looking round and fleshy, presenting the gorgeously untoned shape (also exhibited by Katherine Roll) that accrues from natural self-indulgence.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma18.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma18a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Following the row of elegant light-posts, we once again draw near to the villa itself, with its distinctively Classical pediment. The sensual roundness at the model's midsection gives shape to this casual outfit. The verdure and the noble stonework add richness and colour to the image, giving it a feeling of summertime warmth. Take note of the magnificent bronze vase in the background.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma06.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma06a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Drawing closer to the model once more, the viewer is treated to a pretty smile. The ruffles give this outfit a feminine touch, while the model's rich waist presses against the fabric to disclose a swell of roundness.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma12.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma12a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Mayara now positions herself directly against the wall of the villa, with its familiar decorative masonry. The massive bronze vase, as opulent in its decorative style as is the model herself, complements her womanly curves. The contrapposto of her stance accentuates her generous hips.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma02.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma02a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Now standing on the other side of the vase, Mayara faces the glass doors through which the viewer initially espied her. Even at its last notch, her best cannot encompass her luxurious waist and rides high, disclosing the sensual roundness of her middle, as closely defined by the red fabric of the skirt. The sight is extremely sensual. Once again, the vase echoes Mayara's substantial curves.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma04.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma04a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Passing through the doors, the model enters the home's foyer. The pants define her luscious hips and thighs. Her demeanour is proud and commanding. She exudes complete confidence in her stunning beauty.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma09.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma09a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>With the glass doors as a backdrop, and with natural light gently illuminating her features, Mayara poses in a pretty, feminine top that shows off her shapely arms. Her rich tresses, worn a dozen different ways in this shoot, cascade over her shoulders in a becoming fashion.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma16.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma16a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Inside the outer door, the foyer is appointed in warm, natural wood, which provides a fine backdrop for the Forma Rara clothing. The glass window, identical in style to the doors, offers a link to the sunny outdoors. The model's top exhibits an alluring swell at her midsection. Her demeanour is passive and serene.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma13.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma13a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Mayara's facial features appear full and replete in this image showing her adopting a secure, self-assured pose. Her eyes appear darkly dramatic and bewitching. Her luscious arms fill the sleeves to capacity, while her abundant midsection presses against the fabric of the top at its lower periphery. The expanding black lines of the outfit suggest her pear-shaped proportions.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma08.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma08a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>The campaign's indoor photos are inevitably less eye-catching than the outdoor images, yet because this is Mayara, they are still worth reviewing. Forma Rara understandably photographed its most interesting outfits outdoors, leaving the more casual and professional attire for the indoor settings.

The first room appears to be a dining area. Mayara adopts an aloof, alluring expression. Observe the ultra-sensual detail of the dimples at the model's knuckles. The pants define her womanly thighs.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma05.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma05a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>The drapery on the rung shows this to be the same area of the home. The outfit is likewise identical to that shown in the previous image, except that in this case, the top pulls up, displaying the sumptuous roundness at the model's abdomen.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma21.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma21a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>One must applaud the interior design of this abode. Observe how the floral pattern recurs in the drapery, in the upholstery of the aristocratic-looking chair, and even in the cabinet on the right. The outfit is a professional ensemble, so the floral elements, like the model's feminine blouse, agreeably soften the effect.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma26.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma26a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>The next series of images appears to have been shot in the bedroom area of the domicile. Watch how the full-length mirrors introduce various furnishings that will recur in subsequent photographs--not just the Rococo chair and the vanity seen in the distance, but even the red-upholstered seats at the left. The model's outfit is professional, but the fabric gives it a cozy quality, and it agreeably embraces her luscious thighs.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma27.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma27a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>These rooms harmoniously repeat the earlier floral motif, while the faux-candle lights echo the chandelier seen earlier. Only a model with as sumptuously proportioned a physique as Mayara could display such curvaceous femininity in this contemporary outfit.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma22.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma22a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>The same ensemble, sans jacket, appears in the following picture. The pink hue is an attractive colour choice. The model's facial features appear rich and full, while her midsection presses against the fabric of the top, suggesting the robustness of her physique.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma19.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma19a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>Turning 180 degrees, the viewer sees Mayara against the aristocratic, red-upholstered furnishings of what appears to be the bedroom of this elegant villa. The curvaceous furniture echoes the roundness of the model's physique, which is abundantly displayed, even in this casual attire.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma25.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma25a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>If one wishes to continue the narrative that the outdoor images introduced, the model has gradually led the viewer from the garden to her home, and now upstairs into her private rooms, where she provides an impromptu fashion show. This image makes clever use of the full-length mirror to display Mayara's body from multiple angles, disclosing her magnificent bust.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma24.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma24a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>With each photograph, the viewer seems to draw closer to the model, as he did in the outdoor images. The settings are cropped away, leaving Mayara herself, in all of her opulent glory, as the sole focus of attention. The final two images show pretty blouses, while the model's facial features exhibit a distinctively well-fed look, hinting at a curve under the chin.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma23.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma23a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p>In the last picture, Mayara fills the entire frame. Her gesture is bewitching, her eyes dark and lustrous. A slight twist of her body suffices to have the shirt create a feminine S shape. The lowest button tugs at the fabric and is barely able to close, owing to the model's generous waist.<p><center><a href="http://www.judgmentofparis.com/mr/fr/forma20.jpg" target="_blank"><img src="http://www.judgmentofparis.com/mr/fr/forma20a.jpg" border="0" title="Click to enlarge" alt="Click to enlarge"></a></center><p><center>* * *</center><p>Bravo to Forma Rara for such an outstanding campaign, one of the most affirmative, unapologetic, and celebratory displays of Mayara's lavish figure that any client has yet produced. The images are greatly enhanced by the appeal of a gorgeous setting, with the teeming fecundity of an Alexandrian garden echoing the model's robust fleshiness to create a harmonious presentation of natural beauty.

Special kudos to Mayara for retaining her ample curves rather than diminishing herself. She is easily one of the world's most gorgeous and significant plus-size models, an example for curvy fashion worldwide to emulate. How regrettable that her <i>forma</I> is, in fact, so <i>rara</I> in the plus-size industry. Hers should not be a "rare" form at all, but the standard size of a full-figured model. She exhibits the visibly well-fed look that curvaceous customers find both relatable and aspirational.

Let all plus-size brands worldwide see this campaign, take note, and emulate it--either by importing Mayara herself for their photo shoots, or by finding similarly opulent goddesses to represent their apparel (thus propagating the subversive concept of plus-size beauty).

(Click images to view larger.)

- <a href="http://www.formarara.com.br/" target="_blank">Forma Rara</a>

23rd April 2012, 21:39
This campaign absolutely amazes me in its size-positive boldness. Mayara's figure is truly luscious, and in this shoot, she is at the peak of her beauty.

For fans of Mayara, I thought I'd share two more images of the model. First, Kaue Modas has released a behind-the-scenes photo of its next campaign, showing that Mayara will be returning to her most famous label.


Source: http://www.facebook.com/photo.php?fbid=421357361227741&set=a.333065706723574.95196.197696713593808&type=1

Second, I don't know what the original context of this photograph is, but it presents Mayara looking buxom and supremely confident.


Here's the source page, which shows the image at a larger size:


24th April 2012, 08:22
The page mentioned above is a slideshow of famous, successful women for whom being full-figured is no impediment for them. Google translates the title as approximately "Women content with themselves - They are famous, successful and being full-figured is not a problem."

The slideshow includes photos of Ashley Graham (which mentions the Lane Bryant ad controversy), Tara Lynn, Liis Windischmann, and Barbara Brickner (described as a "pioneer of plus-size modeling").