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Hannah
10th April 2014, 16:46
The most recent look book from Sealed with a Kiss finds lovely Kelsey Olson in the midst of dark woods, in a promotion that is intended to have, as the title suggests, a mystical flavor.

http://s20.postimg.org/jws932y71/m01.jpg

With it, SWAK provides quite a poetic description

Freedom. Spiritual release. Four our latest lookbook, we took our team deep into the depths of Malibu to lose ourselves in a vortex of trees, sunshine and wild forest. As the early morning sun poked its way through the trees, we set up shop with plus size dresses, shoes and steamer in tow. Our team, models Kelsey Olson and Mariesther Venegas, along with HMUA Brittany Sullivan and photographer Michelle Alexandra, dove deep into a sea of color and fashion. Our inspiration was the mystical wilderness. A forest brought to life, living and pulsating with style. The makeup was bold, the hair wild. From printed pants and tops to exotic printed dresses, we left our inhibition at the door and plunged Into the Mystic.

When it comes to plus size clothing, it is easy to get into a rut. Awaken your senses to what is new , take a step outside your comfort zone and dare to wear! More style, more comfort, more you. We’re introducing new prints, cuts and silhouettes to SWAK and hope you’ll find inspiration in these images. Some of our favorites include the Annabelle Maxi, with its geometric front, and our twist for bottoms with our new Printed Jersey Pants. Take yourself to a new place and explore the fashion possibilities. It may feel uncomfortable to go for some of these fierce, bold looks, but in the end, life is short. Go with it. What do you really have to lose?

Our lookbooks are deigned to inspire and ignite your passion for fashion. Take your cue from Into the Mystic and let your closet run wild!The most beautiful item and the loveliest image shows Kelsey in this pink dress, looking very buxom and coyly teasing her hair.

http://s20.postimg.org/5jyt4re71/m05.jpg

The other images are quite captivating as well.

http://s20.postimg.org/ivs0dyh7h/m02.jpg

http://s20.postimg.org/i7j5v0ihp/m03.jpg

http://s20.postimg.org/qr2jsrqu5/m04a.jpg

http://s20.postimg.org/5vg9hiun1/m04b.jpg

http://s20.postimg.org/eg9l8p4t9/m06.jpg

The complete look book can be found here, where it is viewable at a larger size:

http://www.swakdesigns.com/plus-size/t-into-the-mystic.aspx

Perhaps the most beautiful forest-themed image actually comes from a separate, denim promotion. Kelsey looks especially attractive with the sunlight illuminating her hair in a golden radiance.

http://s20.postimg.org/5za2xs04d/d00.jpg

Used as a cover page:

http://s20.postimg.org/fxv1k99jx/d01.jpg

Larger size:

http://s20.postimg.org/j644b1l7h/d01a.jpg

The complete denim feature appears here:

http://www.swakdesigns.com/plus-size/t-summer-denim.aspx

Of special interest with regards to these campaigns, however, are the various associated videos. Pride of place goes to the official video that accompanies the "Mystic" look book:

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However, several further videos spotlight individual Kelsey looks, or show extra footage in addition to that which appears in the above video. I especially love these videos because Kelsey consistently looks fuller-figured in the video footage than in the stills, plus her manner of posing for the video camera is alternatively fluid and lyrical or fun and energetic.

This compilation, for example, shows Kelsey modelling the pink dress:

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Another pink dress, the one a lace item, steals the show in this video:

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Kelsey modelling a "Sabrina" pink maxi dress:

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Don't be fooled by the thumbnail -- Kelsey herself appears in this video:

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Kelsey modelling the "Irene" tank dress:

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And here are a couple of videos from the related denim promotion; first, Kelsey in the denim vest:

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Next, Kelsey modelling a denim jacket:

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I love these promotions, not only for the fact that they feature Kelsey Olson, who is one of my two favorite models in the industry today (the other being Sophie Sheppard), but also because the woodland settings are so evocative and provide a rich backdrop for the outfits -- much nicer than a bare studio setting could ever provide.

Kudos to SWAK for consistently booking Miss Olson to headline its campaigns and for shooting her in such an attractive location.