View Full Version : Decapitated models: a pet peeve

4th July 2006, 20:09
If there's one thing that annoys me more than anything else in plus-size fashion marketing, it's the use of "decapitated" models. I'm referring to images in which the models' heads are cut off somewhere above the neck and below the eyes. Any time I see this on a web site, I immediately take my business elsewhere.

I know why it's so annoying, too. It reminds me of that incredibly insulting practice favored by newscasts, whenever they run stories about weight "epidemics," and that kind of nonsense: they always show images of full-figured women, but only below the neck. They usually flash a half-dozen random shots like this, presumably as some kind of "evidence" for whatever weight myths they're spouting.

It's a technique that really infuriates me in the mass media, and I'm astonished and disappointed to find some plus-size retailers adopting this practice as well. Do they consider full-figured models so unattractive that they can't show their faces? It's appalling.

6th July 2006, 12:03
<br>This is particularly regrettable because the most popular plus-size models possess far more gorgeous facial features than do their underweight rivals. Showing these models' lovely faces can only help <i>bring</i> traffic to a Web site, and then focus the visitor's attention on whatever outfits these captivating models exhibit.

The clothing that the plus-size fashion industry produces varies considerably in quality and appeal, but the industry's best and most consistent selling point has always been its breathtaking models. If it doesn't take full advantage of this asset, it puts itself at a disadvantage against every other business that is competing for the resources of the full-figured consumer.

Furthermore--and this is the most important point--images of beautiful plus-size models show customers that they <i>can</i> look gorgeous at a larger size. These models not only sell clothing, but also the <i>idea</i> to the full-figured public that "they're worth it," that they deserve to treat themselves to gorgeous fashions and accessories, because their beauty warrants it. Because full-figured allure is suppressed by every other branch of the media, only plus-size fashion advertising delivers this size-positive message.

And regrettably, as Kaitlynn states, headless models communicate no such idea at all. Quite the opposite.

Melissa Masi (Dorothy Combs, Hughes, Wolf), alluring recent test image:<p><center><img src="http://www.judgmentofparis.com/mm/test07.jpg"></center>

7th July 2006, 09:50
Many clothing sellers do not use models at all, but merely show the clothes on a hanger or mannequin. Although it does cost less than hiring models, on-line retailers would sell much more if they employed some of the many beautiful plus-size models working today. Seeing how a garment fits on an attractive curvy woman would be make me much more likely to buy it.