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View Full Version : Spain to curb diet ads (article)


M. Lopez
7th March 2007, 18:22
It's not as good as an outright ban, but in addition to all of the other commendable things that have happened in Spain to combat eating disorders, and to promote a curvier standard of beauty, the country plans

"to control the publicity of diet products"BRAVO, is all I can say. It's about time.

This information appears in the following article, noting many of the progressive steps that Spain has taken:

http://jurnalo.com/jurnalo/storyPage.do?story_id=21765

More from the article:

A decision by Madrid's top fashion show to exclude very thin models has been imitated by shows in Milan, London, New York and the Spanish cities of Barcelona and Valencia, though they have not adopted rules as strict as those in Madrid, he explained.

"We are pioneers" in what is evolving into an international movement, the spokesman says.

The first step was taken by the Pasarela Cibeles, Madrid's top fashion show, in September.

The show excluded five would-be models for being too thin...

The Pasarela Cibeles repeated the move in February. A very slim person was likelier to develop diseases, nutrition expert Susana Monereo said on announcing the exclusion of five models.

Despite initial criticism, the policy of the Pasarela Cibeles is "now being accepted" on the international level, said Leonor Perez Pita, director of the fashion show.

"The fact that the world's main fashion shows have followed our initiative shows that there is already a consciousness of the seriousness of the problem" of eating disorders, Madrid Regional Prime Minister Esperanza Aguirre said.

Eating disorders such as anorexia and bulimia are caused partly by the thin beauty ideal, experts agree.
The restriction on diet advertising is an especially important step, though. Just as tobacco advertising is limited, so should diet advertising be, since it also promotes a type of behaviour that ruins the health of so many women.

I hope the Spanish decision will be adopted in other countries, as well.

HSG
27th May 2007, 23:51
The restriction on diet advertising is an especially important step, though. Just as tobacco advertising is limited, so should diet advertising be, since it also promotes a type of behaviour that ruins the health of so many women.
This is indeed an excellent first step, and count on Spain to be the leader in this field, as it was with banning underweight models from its fashion shows.

Curbing and controlling diet ads is a fine beginning, but really, anything less than an outright ban on diet advertising is simply inadequate. Hopefully, this move is a step in that direction.

Weight-loss advertising of any sort, whether it advocates diet-starvation or exercise-torture, is an utter abomination. What other industry would be permitted to actively promote behaviour that severely damages the health and well-being of the majority of today's young women, and causes potentially fatal eating disorders--and not accidentally, or even negligently, but wilfully and intentionally? And yet, this is exactly what the weight-control industry has been getting away with for decades.

Even tobacco advertising (which thankfully has been curbed) does not claim that cancer will somehow make a smoker more attractive. And yet this is exactly what the starvation/torture industries try to make women believe: that by developing a cadaverous, malnourished, haggard appearance (very much like that of a cancer victim), they will somehow become more appealing.

Losing weight is, in women, the most obvious sign of illness--and the starvation industry someone manages to make women believe that looking ill, looking <i>worse</i> (and damaging their health in the process) is desirable.

The entire situation could be dismissed as the height of lunacy, except for the fact that the crisis is very real. Since the majority of young women have proven to be vulnerable to the toxic message of weight-loss advertising, it must be eliminated at all costs.

Charmaine (12pluUK) modelling for MkOne. The model is too thin, but the dress is very feminine, and flattering on a voluptuous figure:<p><center><img src="http://www.judgmentofparis.com/forum/charmaine01.jpg"></center><p>Who could ever wish to starve away the curves that are required to make this outfit so attractive?