Alternative-reality TV commercial
This TV commercial is so brilliant that you have to see it to believe it.
It shows an "alternative reality" world in which plus-size girls, rather than anorexics, are the ideal of beauty.
The commercial shows an underweight woman walking along the streets, lonely, as she sees a full-figured beauty getting married.
Next, she sadly drives the streets in her car, passing by a huge billboard featuring a plus-size model, with the word "Bella" (beautiful girl) underneath.
She then encounters some men wolf-whistling at a pair of curvy girls crossing the street.
These men ignore the skinny girl, and instead ogle the buxom quartet in a convertible beside her.
Walking again, she hears a group of construction workers issue a wolf-whistle. For a moment she thinks its for her; but no, it's for a plump, voluptuous girl who passes by (looking very pleased with herself).
Miserable, the underweight woman goes home and starts eating ice-cream - and then at last a smile appears on her face.
Sounds too good to be true? Here it is:
I especially like the fact that throughout the commercial, the well-fed girls are shown as being delighted and happy, positively beaming, while the skinny girl is so gloomy - until she indulges in the ice cream.
The media is the ''alternative reality''
The ad is completely brilliant, and a joy to watch. The interesting thing about it, though, is that it isn't really an "alternative" reality at all -- at least compared to the real world. It is an "alternative reality" though compared to the media world.
In real life, full-figured girls do get married to attractive men, and curvy girls do earn more appreciative glances and wolf whistles than flat-chested, underweight women. Only in the mass media is all the attention given to emaciated types.
Notice that the most startling and unexpected image in the commercial is not any of the shots of the voluptuous women being ogled and appreciated (which is a part of actual life), but the image of the curvy girl in the billboard -- because that ad is genuinely different from what people see in the real world.
This ad, therefore, depicts a world that is much closer to real life than what television and movies generally show. The false world of the modern media is the true "alternative reality," in presenting androgynous models as somehow attractive or desirable, rather than the well-fed, feminine girls who actually are appreciated by most men.
Re: Alternative reality TV commercial
That's so true. The ad is astonishing not because it shows an alternative to reality, but because it shows an alternative to what's on TV (or in the movies, or magazines). Maybe that's why, except for the billboard, all of the scenes actually look quite normal, and completely believable.
The commercial is the opposite of the media world, not the opposite of the real world.
What I want to know is, why did it take Nestle (of all companies) to create this commercial? Why didn't one of the plus-size retailers, like Lane Bryant or Torrid or Reitmans, produce an ad like this? This is the perfect theme for a full-figure fashion ad.
A whole series of TV commercials (and even print ads) could be based on this premise- of a world in which plus-size beauty is the ideal.
Re: Alternative-reality TV commercial
This commercial is so absolutely perfect, and so convincingly creates an ideal world--a world in which all of us would dearly wish to live, rather than in our own misbegotten reality--that it is well worth screencapping the video, to preserve its contents for posterity.
The ad begins with a predictable image--a gaunt, sunken-cheeked, harsh-faced model. She gazes to the side. At what?
The commercial is not just a picture of an "alternative" reality, but of a superior reality--a better reality than our own. It depicts the world as it should be--the world as it would be, if the timeless ideal of beauty that dominated Western culture from the Classical era through the Victorian age had been allowed to continue, instead of being displaced by androgynous modernism.
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