||10th December 2008 22:09
Body image code (article)
This is one of the most sensible and helpful ideas I've yet encountered in the battle against the thin-supremacist media.
A new code is being introduced in Australia that would curb the glamourization of underweight and emaciated models and actresses.
Here's the link:
And here's the relevant text:
New body image code for media outlets
By Malcolm Farr
November 20, 2008 12:00am
A NATIONAL "body image" code will require media outlets to portray women of all shapes and sizes.
And magazines would have to tell readers if photos of women have been digitally altered to make them fit a particular physical type.
Glamorising extremely underweight models and celebrities would also be opposed under the Federal Government code.
Yesterday Youth Minister Kate Ellis announced the conduct protocols to help fight what she called "the devastating effects of eating disorders and body image issues"...
It would be voluntary, but most media groups were expected to sign on after deliberations of a national advisory group of industry representatives and health advisers finished next year.
"The advisory group will consider matters such as the disclosure of altered and enhanced images, the representation of a diversity of body shapes, fair placement or diet, exercise and cosmetic surgery advertising," Ms Ellis said.
It would also be aimed at "avoiding the glamorisation of severely underweight models or celebrities"....
[Ellis] said that...body image problems had been a "silent epidemic" which had to be acknowledged. Young women lost self-esteem and confidence, felt ashamed of their bodies and some descended into dangerous eating disorders.
"The consequences of poor body image affect real people in powerful ways, leaving families, mates, schools and our community to feel the pain and pick up the pieces," Ms Ellis said.
How regrettable that this is confined to Australia, and that it is voluntary. Something like this should be mandatory.
As the failure of past efforts to get the fashion industry to regulate itself have shown, this promoters of anorexia will not be stopped until they are forced
to do so.
It's a step in the right direction. Let's hope other countries follow suit.
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