M. Lopez

Let me chime in with just one more term from these promotions that I don't think does any good. When they claim to be representing "Everywoman".

Everywoman? It sounds so generic, like we're a dime a dozen! I'll take the idea of "goddess" over "everywoman", any day.

And here’s another analogy for this subject, along the lines of Kaitlynn's.

Let’s say that there are two neighbouring cities. Let's call one "ThinTown" and the other "CurveTown". And let's say that, for the first time, they are both establishing symphony orchestras.

The people in ThinTown select the very best musicians in their city to be a part of their orchestra.

The people in CurveTown turn away their best musicians, and instead, choose "ordinary" or "average" players.

Which one do you think will perform a symphony better than the other?

And afterwards, no matter how much publicity the CurveTown orchestra gets, anybody who hears the two orchestras perform will conclude: "ThinTown is more musically talented than CurveTown."

But that's not the case. It’s just that ThinTown selected its best musicians, and CurveTown selected only "average" ones. If CurveTown had selected its best, it would have demonstrated that its orchestra could perform just as well - or better.