Join Date: July 2005
Re: Alternative reality TV commercial
That's so true. The ad is astonishing not because it shows an alternative to reality, but because it shows an alternative to what's on TV (or in the movies, or magazines). Maybe that's why, except for the billboard, all of the scenes actually look quite normal, and completely believable.
The commercial is the opposite of the media world, not the opposite of the real world.
What I want to know is, why did it take Nestle (of all companies) to create this commercial? Why didn't one of the plus-size retailers, like Lane Bryant or Torrid or Reitmans, produce an ad like this? This is the perfect theme for a full-figure fashion ad.
A whole series of TV commercials (and even print ads) could be based on this premise- of a world in which plus-size beauty is the ideal.