It is very true that eating-disorders campaigns are often spectacularly misguided. By criticizing the media's thin-supremacist imagery, they simply end up promoting it even further. This kind of criticism inadvertently becomes just another type of publicity.
Worse yet, this approach is based on resentment
, and therefore, it breeds resentment-based thinking in its adherents. Resentment is not only the most negative of human emotions, but also the most culturally destructive. Most of the ideologies that have crippled Western society from the 20th century onwards (Marxism, feminism, etc.) are entirely fuelled by resentment.
Having said that, the video that Emily posted is a rare example of highly-effective criticism of media imagery. It subtly underscores how alien
the modern androgynous aesthetic is to the history of Western culture--which has ever been about celebrating softness, and abundance, and generous fullness in its depictions of femininity, not about valourizing destitution and privation.
A sustained and thoroughgoing attempt to undermine Western aesthetic values (and other values) underpins modern media culture--although this is seldom recognized. For the self-imposed starvation among women to end, our timeless cultural legacy (and its aesthetic of opulent beauty) must be revived, and restored; and today's resentment-based aesthetics must be supplanted.
Barbara and Jordan--womanly beauty in the current (February) Nordstrom catalogue:
- What today's media could look like . . .