After facing a series of advertising-related impediments in 2005 (as noted previously on this forum), Cortex Publishing indicates that next year, it plans to launch a print edition of its long-awaited plus-size magazine titled Beautiful.
We certainly hope that this proves to be the case, because, as revealed in our interview
with the company's vice-president, Beautiful
unquestionably has the "right idea" when it comes to the strengths and weaknesses of previous publications in this field. If Beautiful
does follow the example of the original Mode
--as it promises to do--it could well become the magazine that we have all been waiting for.
Word is that another full-figure fashion periodical is slated to debut in 2006 as well, and we certainly hope that this proves to be the case. Since plus-size women comprise 50% of the female population (and possess 100% of its beauty), there should be at least as many magazines aimed at this segment of the public as are currently aimed at the underweight crowd.
Until the print magazine debuts, Beautiful
has launched a revamped version of its Web site, at www.beautifulportal.com
. One of its first activities is a holiday-dessert recipe competition (which strikes us as a fine idea indeed).
We wish Beautiful
every success, and look forward to the launch of its magazine with great anticipation.
Christina Schmidt, modelling for Torrid:
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