Hannah

One of my favourite clients and promotions of 2011 was Queen Grace, which launched with a campaign featuring gorgeous plus-size model Kelsey Olson, as covered extensively on this forum (e.g., here and here).

For the company's latest campaign, it features a different model, but Kelsey still dominates the site's home page, as seen in various graphics (some of which show images never before released).



But the reason why I bring this up now is because Queen Grace just released a delightful Valentine's Day promotion, featuring another newly unveiled image of Kelsey.

It's a gorgeous image, showing the model in a dress with a plunging V neckline that abundantly showcases her décolletage, and an abbreviated length that discloses her soft, full legs.



Better still, the promotion pairs this lovely image of Kelsey with a promise of "decadent sweets from Ococo Chocolates." There's something quite perfect about matching a plus-size model with a sinful dessert. The subconscious implication is that indulgence can help a girl attain Miss Olson's voluptuous, full-figured beauty.

And that premise -- that eating whatever a girl likes, not self-denial, is the true path to feminine beauty -- is a wonderful corrective to curve-o-phobic media propaganda.

The greater the self-indulgence, the greater the beauty: It's a splendid thought, fit for a queen.

Here's the full-size version: