A few years ago, Fruit of the Loom made a number of significant contributions to size celebration. First, it placed a stunning ad
in many mainstream publications showcasing Valerie Lefkowitz, when Valerie was a size 14/16 (and the most popular model in the industry), which emphasized the beauty of her curvy abdomen and generous thighs. Then, it released a gorgeous product-packaging series
featuring Valerie and Barbara Brickner.
However, FOTL never subsequently equalled those aesthetic successes . . . until now.* * *
Although Melissa Masi is not quite as subversive today as when she was at her size-16 best, she is still one of the industry's loveliest models, and her new "Fit for Me" ad, shown below, is one of the greatest images of her career--and an exemplary presentation of Classical beauty.
The photograph qualifies as an aesthetic masterpiece, and a triumph of size celebration, in numerous ways. Above all, it emphasizes what has always been Mrs. Masi's most gorgeous feature--her curvy waist. Because Melissa is pictured standing in a relaxed and comfortable manner, her figure looks soft and feminine, rather than androgynously "toned." The rich, golden lighting is like the illumination in an Old Master canvas. The idea that Renaissance and Baroque paintings inspired the look of this image is reinforced by the way in which it showcases the natural fullness of the model's figure (which is another characteristic of timeless works of art). Melissa's hair has never before looked this alluring, falling over her shoulders in abundant, raven tresses. Even her facial features appear softer than usual, in this opulent lighting.
The image also provides a lesson in ideal plus-size-model photography. Although the most attractive goddesses exhibit fullness in every aspect of their figures (body, limbs, face, etc.), not all plus-size models display this look of well-fed allure in every area. Some models, unfortunately, have thinner limbs, others have narrow faces, etc.
To create the most exuberant celebrations of timeless beauty, then, the truly inspired photographer will emphasize those qualities in a model that do look plus, that do identify her as an embodiment of opulent femininity, and will downplay those aspects of her figure that look thin.
That approach is what makes the above image such a masterpiece. The photographer highlighted Mrs. Masi's most gorgeous, most plus-looking characteristics, and the result is one of the finest images of full-figured beauty that we have ever seen.
Incidentally, the caption to the image is particularly clever. The white text prominently identifies the model as a "Size L" (size large), but the text continues, in red, to redefine this phrase as, "Size Lovely."
The point is unmistakable: As the image proves, a "Size L" is a "Size Lovely." In other words, the model is lovely precisely because she is a "Size L." (This corresponds to a long-standing tenet of size celebration: that plus-size models are gorgeous because they are full-figured, not despite this fact.) And if she were anything less than an "L" size, she would be less than lovely, too.
Bravo to Melissa and to Fruit of the Loom for such a notable success.
- Click here to view the ad at a larger size