For the past several seasons, new campaigns from Danish plus-size retailer ZJ have meant a slew of exciting images of full-figured Belgian goddess Karen Vermeiren, and this season is no exception.
Once again, ZJ is offering dozens of alluring and size-positive photographs of this desirable model, albeit dressed in clothing that is not as feminine as one might wish.
We will lead off with this stunning image. The outfit may be formless, but with her extraordinarily beautiful face, long luxuriant tresses, and soft limbs, Karen makes this a highly sensual picture. She has the relaxed confidence of a goddess who is well aware of her own beauty, and enjoys the pleasurable life to which it has entitled her.
A closer view shows her hypnotic eyes, exquisite facial features, and especially, her decadently full arm, gentle creased at the joint--as plump as the limb of a well-fed infant. Notice that there isn't even a trace of androgynous muscle "tone" here. The lovely shape of her arm is due entirely to soft fullness. This is the appearance of someone who has never exerted herself in her life, but lived a pampered existence--and she is seductive for that very reason.
Karen's most alluring figure feature has always been her full waist, and ZJ wisely includes at least one image in each campaign that celebrates this appealing trait. This season, the following picture best shows off her rounded midriff. Alas, the attire is not fashionable; however, notice that even though the shirt is only semi-fitted, Karen's full waist presses against the fabric and contours it, defining the rounded curves beneath. The buttons appear barely able to fasten. Details such as these are intensely sensual, and also size-positive, indicating to voluptuous vixens that they needn't feel self-conscious about having curvy waists, but can be proud of this feature, and even draw attention to it, knowing that it will add to their allure.
However, in this campaign, much of this focus is on a different aspect of Karen's figure: her generously-proportioned legs. Various images in the promotion, such as the following, show the model in tights or closely-fitted pants, all of which define her full, shapely legs. Notice the model's deft pose in this image--a stance of casual vanity, an obvious display by the model of her luscious figure. The skirt also draws attention to her womanly hips.
Each of the images in this post is a close-up of a much larger photograph that can be found in the "Downloads" section of the ZJ site (linked below), but in this instance, we will also post the image in its entirety, to show off ZJ's dramatic photography. Although a more romantic setting would have been better, as ZJ environments go this one is actually an improvement over past locations (which have been unfortunately urban or industrial). The touches of green compliment the purple clothing, the bare wall sets off the fashions, and the model's own shadow on the wall, along with the brooding sky, add considerable drama to the image.
ZJ campaigns are famous for showcasing the opulence of Karen's facial features, and the following picture does so quite memorably. The sun shining from the side creates a chiaroscuro play of light and shadow that displays the gorgeous contours of the model's face. The rich fullness that is so evident, combined with her high cheekbones, give her the loveliest of visages--but there is a darkness in the look as well, the sinful insatiability of an evil queen. The sweater, with its deep v-neck, also draws attention to her buxom charms. The crowning touch is the model's expression--so enticingly self-satisfied. The result is a headshot that illustrates the self-indulgent nature of this goddess, who enjoys the best of what life has to offer.
The following outfit is a bit questionable, but the simple fact that the skirt is abbreviated makes this an alluring picture, as it shows off Karen's soft, full legs. Ms. Vermeiren is clearly a contender for the title of having the best legs of any plus-size model. Notice also, however, the fullness of her forearms, which are revealed by the rolled-up sleeves. It is details such as these, entirely absent in faux-plus girls, which make true
plus-size models so photogenic.
Another full-length shot again presents Karen in cute tights that show off those shapely legs,
but just as captivating in this image is the model's haughty expression, which is worth viewing up close. Again, one can see the sensual fullness of her face. This is an excitingly imperial look, one which intimates to the viewer that "She thinks she's better than you; that you're not good enough for her."
And that, of course, makes her all the more desirable. Vanity such as this is a characteristic that all full-figured goddesses should have, especially if they possess features as opulent as Karen's.
How anyone could think that the bone-thin stick limbs of a straight-size model are more attractive than the rounded legs of a plus-size goddess is incomprehensible. As long as a model doesn't resort to artificial "toning," increased fullness will naturally form the limbs into aesthetically pleasing contours. This is nature's gift to women--an innate tendency towards shapeliness.
This profile view again provides a magnificent study of Karen's attractive facial features--the perfect blend of prominent bone structure enveloped in the natural charms of soft fullness. Her profile is truly striking, and her direct gaze--a fine choice of pose by the model--is an effective presentation of her beauty.
The outfit in this image does Karen no favours, and it is a testament to her attractiveness that she is able to look so appealing even in this attire. One perceives, however, the model's generous waist beneath the shirt, which adds a touch of sensuality to an otherwise simple picture.
And finally, one last figure shot of Ms. Vermeiren from the new campaign. Notice that in this image, her shapely legs are defined not by tights but by very
form-fitting jeans. The picture demonstrates that although full-figured models always look better in dresses and skirts than in slacks, if they must
wear pants, then they can most definitely pull off the fitted look, as their jeans will closely embrace the contours of their legs--and curvy girls always have shapelier legs than their underweight rivals.
This new ZJ campaign deserves a standing ovation. Whatever reservations one might have about the wardrobe and setting (which is at least better than past ZJ locations) are ultimately immaterial, as the fact that ZJ features the gorgeous Karen Vermeiren makes this a phenomenal promotion. The photography is to be commended, for the pictures are very size-positive, and effectively show off Karen's well-fed figure. (They are also free of the unnatural colour-filtering that marred the last ZJ campaign.)
Bravo again to this winning model/client combination. We eagerly look forward to their future collaborations.
You can see the entire campaign at the link provided below. Be sure to browse the "Collection" section, leaf through the company's Zizzi
magazine, and especially, view all of the images at a much larger size in the "Downloads" portion of the site.