HSG

As the company's press releases proudly note, The Bay--or more properly, the Hudson's Bay Company--is the oldest commercial corporation in North America, having been incorporated by the British crown in 1670.

In its modern identity as The Bay, it is Canada's dominant department store, the northern equivalent of what J.C. Penney or Macy's or Bloomingdale's are to the U.S.

That makes it all the more wonderful to report that Canada's most gorgeous plus-size model, Christina Schmidt, had shot a campaign for The Bay, the first image of which appears in this week's nationwide newspaper circular.

Here is Christina's image. She looks utterly radiant, glowing with health and energy. Her round facial features (with those to-die-for cheekbones) have never been lovelier. She has once again grown out her tresses to a beautiful length. Her pose is carefree and graceful. She wears her signature big hoop earrings. Best of all, even in this casual outfit one senses the fullness of her waist and abdomen.

Christina's many Canadian fans will be thrilled to see her working for the country's most recognized domestic retailer. We eagerly look forward to more of Christina's images for The Bay.

- Hudson's Bay Company