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Old 12th July 2009   #1
HSG
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Default ''The Wet Look''


In our profile of Canadian plus-size model and actress Christina Schmidt, one of the things that stood out as particularly striking about her appearance was that she had her hair in a style that, for lack of a better phrase, can simply be termed "the wet look."

The model herself described the look as follows:

"Youíre back to dark hair?" I ask, noting that in the second and third season of Degrassi, Terri was a blonde.

"Actually, itís not this dark," she says. "Itís just gelled and wet right now."

Alas, we had no camera with us at the time to record the remarkable impression made by her seductive hairstyle, nor have we seen any plus-size model do a commercial shoot or a test with a similar look, until now.

Here is Tara, a young model with Ford NY and Heffner in Seattle. She is billed as a size 16, but always seems to appear a bit smaller in her pictures. But what makes this image notable is that it our first visual example (in a test photograph) of a plus-size model sporting "the wet look."

Upon seeing this image, everyone will immediately recognize this style. It's a look that is frequently seen in magazines such as Maxim and FHM. Likewise, Sports Illustrated frequently showcases models in this manner. And in films and television, vixens frequently sport this look, either when they are seen emerging from the ocean surf, or stepping out of the shower, dressed in a bathrobe. It's a trope of female attractiveness, a style that is meant to present a model as irresistible. And it is just as eye-catching on blondes as it is on brunettes.

That this look has hitherto been rare in plus-size modelling, but that models such as Christina Schmidt adopt it in real life, says something. It indicates that whereas the plus-size fashion industry is still hesitant to present models in such an overtly attractive way, the models themselves, and indeed many young curvy women today, do identify with this style, and what it represents. They see themselves as alluring, and feel natural and comfortable presenting themselves in this manner.

This is a compelling hairstyle that the plus-size fashion industry should embrace, the appearance of confident young women today, of full-figured models who consider themselves every bit as desirable as the girls in Sports Illustrated swimwear images. Fans surely hope to see more of this look in future tests and campaigns.

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Last edited by HSG : 12th July 2009 at 17:41.
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Old 13th July 2009   #2
Chad
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Default Re: ''The Wet Look''

It's a hairstyle that, in modern society, and especially in the media, signals that a model is meant to be considered "sexy," and, frankly, "hot." And for some reason the plus-size industry is still hesitant about presenting models in that manner. That's regrettable, because many young full-figured girls today do think of themselves that way. They deserve to.

Mind you, that doesn't meant that the plus-size industry should embrace vulgarity or raunchiness. But something like a "wet look" hairstyle or a Sports Illustrated-type swimwear shoot is quite tame, yet still conforms to the media's familiar presentation of female allure. And it's critical that plus-size models be shown in that manner.

Simply put, if the public sees plus-size models looking sexy, they'll discover that full-figured women are sexy, despite media brainwashing to the contrary.

And testing is where models can explore such possibilities, push the envelope, and show what they're capable of. Such tests could inspire more than a few clients to reproduce similar looks in their campaigns.
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