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Old 25th January 2010   #1
Join Date: July 2005
Posts: 1,784
Default ''Wilhelmina Curve''

In an interesting development, the Wilhelmina agency has just changed the designation of its plus-size division from "Wilhelmina ten20" (a name that fans have known for a good 14 years) to "Wilhelmina Curve."

One can interpret this in good and bad ways. On the one hand, "ten20" was always a peculiar designation, and one wonders if more than a few clients, on seeing that name, might have thought that it referred to the models' ages, not their sizes. Plus, the idea of a size 10 being in the plus-size category has always been unpalatable to the general public. A "fourteen24" division name would have been much more agreeable.

On the other hand, at least the "ten" in the name was a bottom boundary, and, hopefully signalled to the industry that plus-size models could not be any smaller than that. (Not that this ever stopped the Ford 12+ board from signing faux-plus models.) To see any models in a plus-size division smaller even than a 10 is an obscenity. Straight-size modelling should at the very least encompass all single-digit dress sizes, and in a reasonable world, it would include 10s and 12s as well.

Ultimately, though, it doesn't matter what label the agency gives to its plus-size board, so long as the girls that it represents are gorgeous and truly full-figured. We wish the rebranded "Wilhelmina Curve" division continued success in promoting generously proportioned goddesses, and we hope to see more larger-sized models in its ranks in the future.

Charlotte Coyle (40d-39-51), the curviest and most beautiful of Wilhelmina Curve models, modelling for Marks&Spencer:

- Division page at

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