Chad

According to a news release today, Lane Bryant's famous lingerie ad of 2010, which was banned by the major TV networks, has received the nation's top advertising award:


The moral of the story? Plus-size beauty sells. Note in particular that the model in the ad, Ashley Graham, is a size 16. That should prompt all the companies using disappointing size-10/12 models (let alone minus-size girls) to rethink their anti-plus booking policies.

The company recently released the following video about the process of producing and marketing the Lane Bryant ad, and about the ensuing controversy:



The video offers an interesting analysis of how such a campaign is launched and promoted, describing advertising concepts and techniques to which the public is usually not privy. It makes me glad that I'm not in advertising (because some of the efforts seem so...calculated), but thankful that for once, the power of the media was used to benefit full-figured curves rather than attack them, as is usually the case.


In case you don't recall, here's the ad itself, which was initially discussed in this thread last year:



And here's the equally wonderful follow-up, an attack on pro-anorexic fashion, which a different company released as a protest against the networks' censorship of curves (initially discussed here).