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Old 22nd October 2011   #1
Maureen
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Join Date: September 2006
Posts: 122
Default Lolita label comes to the USA

Yesterday, CNN.com's Geek Out! featured a little article about the arrival of clothing from h.NAOTO, one of Japan's foremost lolita designers, in the United States. The company joins Baby, The Stars Shine Bright and Angelic Pretty in the San Francisco area.

http://geekout.blogs.cnn.com/2011/1...che-in-the-u-s/

Quote:
You may not be sure what you are looking at if you spot a woman wearing doll-like clothing, highly detailed accessories such as patterned stockings or ruffled cuffs, small hats, and long curled, flowing hair. Does she carry a small purse with handles? Does her clothing seem as if it's come from another century?

You've seen your first Lolita.

The article explains that the style has nothing to do with the novel by Vladimir Nabokov and explains its history and origins in Rococo and Victorian fashions.

Quote:
While lolita fashion still remains a niche in the United States, women who participate in it are passionate about it. With the debut of h.NAOTO's fashion line in America, however, it's clear that Japanese designers are aware of the demand for their products overseas, and perhaps this means more opportunities in the future for the movement to grow and gain popularity and recognition.

It has been difficult for shoppers outside Japan to purchase items from Japanese brands, as many design houses do not ship overseas. h.NAOTO's arrival in American boutiques is wonderful news for devotées of lolita fashion.
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Old 23rd October 2011   #2
Tamika
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Join Date: July 2009
Posts: 27
Default Re: Lolita label comes to the USA

Thank you for posting this article, Maureen. It's quite a balanced and informative account of lolita fashion. Many journalists attempting to cover the trend get it horribly wrong and portray the fashion in a negative light, but I can verify that this article is quite accurate.

As for h.NAOTO, their clothes stray towards the Gothic end of the Japanese fashion spectrum, whereas the Baby the Stars Shine Bright and Angelic Pretty brands in San Francisco are definitely 'sweet lolita' stores.

There's also a Tokyo Rebel store in New York City that stocks many Japanese clothing brands, including lolita.

It's wonderful to see that more lolita stores are opening in the West. Almost all major brands do ship overseas now, but there's nothing quite like entering a physical store and being surrounded by these crazy, frilly, magical constructions of whimsical femininity.

For anyone wishing to find out more about this fashion, Hello Lace is quite an accurate, up-to-date resource. The 'What is Lolita?' section provides a good overview of the style for beginners, the 'Style List' details the various substyles within the fashion, and for those wishing to browse through some eye candy, the 'Wardrobe' section is a steadily growing catalog of major brand items. For those desiring to know where to purchase the fashion, the 'Shopping' section is a fantastic guide.

The heart of the Western online lolita community is EGL on LiveJournal. Here is where you'll find discussions, news, photoshoots, projects, and countless other resources relating to the fashion.

It has been commented on this forum several times before that lolita fashion is an undeniable sign of a resurrected interest in the femininity, elegance and opulence of the past; a rebellion against the ugliness of modern 'edgy' fashion and bare minimalism. Incorporating lolita elements into everyday looks, such as full skirts, ruffles, lace, flowers, and doll-like curls, is a lovely way to enhance the richness of the plus-size figure.
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Old 23rd October 2011   #3
Pamela
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Join Date: January 2011
Posts: 155
Default Re: Lolita label comes to the USA

Many thanks, Maureen, for posting such an interesting article, and thank you, Tamika, for the fascinating information about the Lolita fashion trend, both in this thread and in this previous discussion from last year:

http://www.judgmentofparis.com/boar...t=1720#post4793

I had never even heard of this exciting movement towards traditional femininity in fashion before I read about it on this forum.

Quote:
Originally Posted by Tamika
It has been commented on this forum several times before that lolita fashion is an undeniable sign of a resurrected interest in the femininity, elegance and opulence of the past; a rebellion against the ugliness of modern 'edgy' fashion and bare minimalism. Incorporating lolita elements into everyday looks, such as full skirts, ruffles, lace, flowers, and doll-like curls, is a lovely way to enhance the richness of the plus-size figure.

I agree that these fashions seem tailor-made to suit the fuller, more feminine physique. I only wish that plus-size models would be shown modelling these styles. Kelsey, or Katherine, or other curvaceous girls would truly look like princesses in Lolita attire. The ideal setting would be something like the enchanted landscapes in Katherine Roll's recent shoot with Patrick Brassard, or an opulent Historicist castle/mansion. The images would be so beautiful...
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