HSG

It is always a pleasure to share new campaigns from South American stunner Mayara Russi, who, with her ideal size-22 figure, shows the world the kind of physique that plus-size models should have.

These latest images were provided to us by forum visitor Irina. Although the label that produced this campaign is not yet known (identified only as "catalogo enfase verao 2013"), the results are outstanding--one of the earliest glimpses at Brazil's forthcoming spring/summer fashions.

Pride of place goes to this masterpiece, showing Mayara in a citrus dress that lovingly embraces the most gorgeous aspect of her figure--her rounded midsection.

Another abbreviated dress, this one in an ultra-feminine lacy fabric, also accentuates the fullness of her middle and bares her soft, shapely arms and legs.

A number of the pictures show Mayara alongside a less richly endowed model. Her dress attractively emphasizes the swell at her waist. Also, note the beauty of the locations. The campaign was photographed at the Tayaya Resort--a lovely setting indeed, with a warm, tropical ambiance.

In an ideal fashion world, the girl on the left would represent all women size 16 and below, while goddesses such as Mayara would stand in for all beauties size 18 and larger. No waifs required.

The lush greenery and organic hues of the backdrops to these images make them far more attractive, and even make the clothing more appealing, than if the campaign had been photographed in a bare studio.

This particularly abbreviated dress effectively shows off the model's legs. Many of the pieces in this collection provide outstanding examples of the body-as-fashion-accessory principle of plus-size styling.

Mayara channels Lindsey Garbelman in this breathtaking image. Observe how, even though the outfit skims the body, Mayara's sumptuous figure still shapes fabric into an opulent, womanly form.

A closer fit in the following dress provides an even clearer definition of the model's shape. The bed in the background and the cabana-like open-air backdrop create a sensation of relaxation and ease.

The following mint-greed dress provides the most sensual display of the model's physique in any of the pictures from this campaign. Mayara's swelling curves seductively strain at the buttons, as if the garment can barely encompass her figure.

Even in images where the outfits are not as exciting, Mayara's innate beauty infuses the images with considerable appeal.

In this passionate red dress, Mayara presents her most glamorous look.

The blossoming greenery in the foreground, in the following picture, enhances the femininity of the outfts on display.

Bravo to Mayara for another stunningly beautiful and size-positive campaign, once again setting an example that the rest of the plus-size fashion industry would do well to emulate.

(Click images to view larger.)

- Mayara Russi galleries

Iriss

I think these photos reveal the real Mayara, her true weight. No photoshop. She is gorgeous.

blackcap

Here's a behind-the-scenes video of the aforementioned photo shoot:



http://www.youtube.com/watch?v=wUmLVEsiNFQ