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Old 9th February 2014   #1
Emily
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Join Date: July 2005
Posts: 517
Default Artist replaces ads with Classical artworks

One of the themes of The Judgment of Paris has always been the idea of defying the modernist, utilitarian, world that materialism (in both its corporatist and Cultural Marxist forms -- these being two sides of the same coin) has inflicted upon us, and seeing to restore the timeless ideals of beauty that governed our world in the aristocratic past.

One especially fine act of rebellion comes in the form described in the following article.

http://designtaxi.com/news/363469/I...sical-Artworks/

One can hardly think of a finer protest against the modernist dystopia, and a more resounding crie de coeur for the beauty of the past, than this:

Quote:
In Paris, A Street Artist Steals Ads And Replaces Them With Classical Artworks

By Thia Shi Min, 03 Feb 2014

In Etienne Lavie’s latest project, ‘OMG, Who Stole My Ads?’, the artist has replaced the ubiquitous ads in Paris with classical works of art.

The juxtaposition of these older artworks in the modern world certainly grabs our attention, and perhaps the artist would like us to pay more attention to art, which fuels our soul, rather than ads that urge us to buy products.

Indeed, here are several examples of the artist's efforts, replacing banal advertisements with works of great beauty.

















The setting is Paris, and note how, in sections of the city that date from the 19th century and earlier, the artworks do not seem out of place, amid the historicist buildings, or the Art Nouveau Metro stops. But amid the squalor of the city's grim, urban decay, they seem like beacons of hope, fragments of another world long gone, a lament for what has been lost.

In a more rural setting, on the other hand, the artwork harmonizes felicitously with the natural environment:



What a noble effort this is. One could even refine the protest in a fashion that corresponds with Judgment of Paris principles, and specifically paper over advertisements blighted by androgynous, minus-size models (who personify the modern, materialist world) with reproductions of artworks that celebrate timeless, full-figured femininity.
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Old 12th February 2014   #2
Luminosa
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Default Re: Artist replaces ads with Classical artworks

Thanks for the post, Emily. I think it would be really cool if something like this were done in the subways of New York City, or in Times Square. There is much advertising and materialism there...what a nice switch it would be to have classic works of art depicting timeless beauty!
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Old 11th April 2014   #3
Joey
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Join Date: December 2009
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Default Re: Artist replaces ads with Classical artworks

Quote:
Originally Posted by Luminosa
Thanks for the post, Emily. I think it would be really cool if something like this were done in the subways of New York City, or in Times Square. There is much advertising and materialism there...what a nice switch it would be to have classic works of art depicting timeless beauty!

I agree! It would definitely be a refreshing change to see timeless beauty instead of hard-edged skinny minnies.
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