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Old 2nd August 2006   #1
Kaitlynn
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Default Penningtons, size positive

Penningtons is the "mature" branch of Reitmans, but even though I'm not in their age demographic, I always admire their campaigns as being among the most size positive (and still beautiful) of any major plus-size clothing retailer.

They just released their new fall campaign, and it features many new images of Jeanna Crawford (whom I stil remember from last year's JMS magazine ads). I love the Penningtosn photography because it really celebrates plus-size beauty, with no apologies; from a curvy figure,



to shapely legs (yay, shorter skirts at last!)



to full facial features,



I wish more retailers would take a cue from this. The fashions could be better, of course, but the advertising definitely deserves kudos.

http://www.penningtons.com/en/home.cfm
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Old 3rd August 2006   #2
HSG
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Default Re: Penningtons, size positive


Jeanna Crawford (whom the site dubs "Audrey," for some reason) has had a long and fruitful relationship with the Reitmans group. A former Wilhelmina girl (who is still with L.A. Models, as far as we know), she was, for several seasons, the face of Addition-Elle, back when it was under the Shirmax umbrella, and continues to be a popular model for Penningtons.

Here are a few screen captures from the campaign.

Like Seventeen magazine, with its popular plus-size model named "Elle," and like the Tyra Banks Show, with its acclaimed "Full-Figured Top Model" episode, Penningtons deserves great credit for featuring models with visibly plus features.

The "cutting edge" of the plus-size industry does not involve mimicking the urban minimalism of straight-size fashion, but rather, dispensing with the modernist ideology altogether, and exploring a softer, timeless aesthetic. This is accomplished by using visibly fuller-figured models, or producing more feminine fashions, or shooting in pastoral settings, or--ideally--a harmonious conjunction of all three.

The specific appeal of the seasonal Penningtons fashions may vary, but with its size-positive campaigns, the company is accomplishing something even more important--and that is, showing plus-size women that all curves are beautiful, and that they can be gorgeous and feel comfortable at any size.

It's a pity, though, that the company didn't enhance this campaign with a promotional video. The Penningtons online video clips were always visual delights, and proved singularly effective at showcasing the company's fashions.

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Old 6th September 2006   #3
HSG
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Default Re: Penningtons, size positive


As a follow-up to this thread, Penningtons recently updated its sits with more images of the lovely Jeanna Lynn. Think what one may about the clothing, the company deserves praise and support for consistently featuring fuller-figured models, and for shooting them in ways that celebrate their figures, rather than diminish them.

The current cover is a remarkably pretty umbrella photograph, with Jeanna looking comfortably curvaceous--and pleased to be so.

In this triptych, she shows off some attractive tops (which would have gone much better with skirts rather than slacks). The increased opulence of the model's proportions makes these casual images quite eye-catching and appealing.

And finally, here is an image of the model looking fresh-faced and fancy free, enjoying a pleasant walk in the woods (which is just one of the thousands of pastimes that a goddess can enjoy, rather than incarcerating herself in a gym-dungeon for countless wasted hours).

Although Penningtons is a "mature" retailer, the soft fullness of Jeanna's features means that she actually looks younger in these images than she did modelling for Addition-Elle, a few years ago.

We must congratulate this branch of the Reitmans family for exhibiting full-figured feminine beauty in such an unapologetic and favourable way, and to Ms. Crawford for not diminishing her figure, but remaining curvaceous and confident.

- Penningtons Fall Flyer


Last edited by HSG : 15th September 2006 at 01:07.
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Old 27th September 2006   #4
HSG
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Default Re: Penningtons, size positive


L.A. Models star Jeanna Crawford continues to impress in her fall campaign for Penningtons. The company released several new images today, of which the one featured below is especially lovely. Jeanna looks particularly curvaceous here, with soft facial features and shapely legs. The warm lighting, and the backdrop of a rustic kitchen, makes the atmosphere very inviting. The model's opulent figure even gives shape to this comfortable sleepwear item.

This has probably been the most size-positive and attractive campaign in the company's recent history, and certainly the most impressive work of Jeanna's career. It testifies, once again, that enhancing rather than diminishing a model's size increases her beauty, and that campaigns with fuller-figured models can make even basic attire look appealing.

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