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Old 17th February 2007   #1
Join Date: July 2005
Posts: 1,784
Default A heady dose of fashion

It is always a pleasure to see new participants in the field of plus-size fashion, especially if they take an approach in their styles and promotions that could benefit the cause of size celebration.

A relatively recent creation (the official site records a 2006 launch), Fashion Overdose seems to be aimed at the plus-size youth market. Company publicity states that it wants to encourage "pleasure" and "poise" in its customers (wonderful qualities, both), and, in a particularly delightful statement, notes that "Larger women are hungry for clothes that will fit their ample figures."

This entirely affirmative, even celebratory use of the term "ample" is reflected in the most favourable aspect of FashoinOD's promotions: its use of genuinely full-figured models. To be sure, some of its girls are more photogenic than others, but this is true of every retailer.

As for the apparel itself, it is a matter of taste. Some will like it more than others. But our emphasis here is on the promotions, for the decision to use true plus-size models is especially commendable in the case of up-and-coming design houses. Their maverick status allows them to challenge the absurd size restrictions of the mainstream plus-size fashion industry, and to show that more generously-proportioned models can be just as effective at promoting youthful apparel--indeed, moreso.

The model in the following images is named Samya. She has a full, shapely figure, with attractively soft facial features and limbs. Her pout plays up the roundness of her face. The pastel makeup goes very well with her blonde-coloured hair and a skin tone that, at least in these images, looks very fair. Fine styling, too. Note how the necklace compliments the hem of the skirt, and the cosmetics.

While FashionOD may have an affinity for the urban scene, the photographer of these images wisely injected some elegance into the images as well. Important details like the touch of natural green in the first image, or the gorgeous Historicist stonework in the building in the background, below, add a welcome touch of class.

The following is certainly the most interesting of Samya's images, an "Eve" pose with snake and apple that is a marvellous play on the theme of "temptation." The most tempting element in this image is, of course, the model's sumptuous figure, with her soft, full arms and--most daring and celebratory of all--a hint of a curvy midriff. Perhaps the pout is a little over-emphasized here, but, all in all, it is a memorable shot. It appears in the company site's cover graphic.

And finally, the following image shows off the beauty of Samya's figure best of all. Again, note the photographer's effective use of an attractive backdrop--a marvellous wooden door that has an old, historic feel, and is ideally suited for framing this particular outfit. Animal prints are an acquired taste, but what makes this skirt so flattering is how lovingly it fits Samya's luscious figure. Kudos to the model for exhibiting a degree of body-confidence that reminds one of Christina Schmidt.

All in all, these images give FashionOD the opportunity to make an effective entry into the plus-size field. It will be interesting to observe future campaigns from this company, and future designs.

And needless to say, we hope to see more of Samya (and models who are similarly shapely) in the near future.


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Old 18th February 2007   #2
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Join Date: July 2005
Posts: 441
Default Re: A heady dose of fashion

It is a definite pleasure to see an up-and-coming fashion house using a truly curvaceous model like Samya, especially for youthful wear. Thats how Torrid really made a name for itself - but using models who were fuller-figured than those of any other plussize retailers. (Torrid still does this, from time to time (Alicia, Jamie M), and that practice, along with its featuring exciting models like Christina and Kelsey, who are visibly plus, keep Torrid first in the hearts of many.)

I hope FashionOverdose continues creating size-positive imagery, as it grows as a company. This will hopefully persuade agencies to sign fuller-figured models to their plus divisions. I have no doubt that the future will see a curvier ideal across the board, in the fashion world.
MelanieW is offline   Reply With Quote

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