"Once upon a spring"


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Posted by HSG on March 01, 2005 at 01:23:00:


At long last, Lane Bryant has released its Spring 2005 circular--the company's most eagerly-awaiting promo to date, because it showcases LB's most gorgeous campaign . . . ever.

If we have any criticism of this magalog at all, it is that we wish it were the size of a folio, featuring every single image from the shoot(s) that produced this commercial masterpiece. And unless Lands' End releases a special swimwear catalogue featuring Barbara Brickner, this will easily stand as the best promotion of the season.

While the models are certainly beautiful, the success of this campaign is due largely to the exquisite photography and setting--one of the most enchanting locations ever discovered for a photo shoot. The idyllic background, with its lush foliage and dappled sunlight, give the images a beauty that nearly qualifies them as true works of art.

Our favourite picture from this flyer is the following one, showing Crystal Renn reposing on a sofa, nestled comfortably in the midst of this dreamlike setting:

"Once upon a spring," the caption reads--and fittingly so, inasmuch as the images from this series do possess fairy-tale qualities.

Among its other glories, the magalog features an image of Allegra on a flower-bedecked swing that is surely the prettiest photograph that anyone has ever taken of this model, along with a lingerie image of Crystal in white, with blue ribbons, that is an extraordinary mix of serene innocence and steamy sensuality.

But the one other image that we wish to highlight, before sending readers off to enjoy this masterpiece for themselves (at the link below) is the following simple snapshot. So very beautiful, and so very truthful, it may help many viewers realize that all curves are attractive (not just the ones that the media has sanctioned), and that a "shapely" figure is, by definition, one that actually possesses shape:

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