Posted by HSG on May 23, 2005 at 01:50:38:
In Reply to: The Reitmans vision posted by Emily on May 22, 2005 at 16:27:28:
It's worth taking note of the very affirmative text on the Encore landing page, which features phrases such as "enhance the plus-size silhouette," "compliment the curves of the 14+ woman" and "plus-size fashionable women."
Enhance. Compliment. Fashionable. More and more, we are seeing retailers acknowledging and affirming a spirit of size celebration among their full-figured clientele (which leaves those publications that are still spreading body-shame and negativity embarrassingly out of touch).
And Barbara Brickner has a consistent habit of bringing out the best in any company for which she models.
Obviously, her mere presence guarantees a gorgeous promotion,
but beyond that, her beauty inspires plus-size retailers to think in more idealistic terms.
Both Nordstrom and Reitmans have heightened the celebratory text of their campaigns, the better to accompany her images. And for Elena Miro, of course, she has always been a literal muse. Her smiling image appears at every one of their locations, like a patron saint,
and every customer who enters an Elena Miro store is surely uplifted at the sight of her loveliness.
"Sure, the skinny-minis have their so-called 'supermodels,'" Elena Miro's customers must think, "but we have a supermodel of our own, one who surpasses them all in sheer, unadulterated beauty."
Goddesses have inspired mankind since the dawn of time, and even today, a living muse such as Barbara Brickner enables us all to look beyond the merely real, and to think in terms of a timeless ideal.
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