Re: ''iEat''

Posted by HSG on July 04, 2005 at 03:09:55:

In Reply to: ''iEat'' posted by Melanie W. on July 01, 2005 at 19:25:01:

What makes the "iEat" logo so effective is that it is cheeky rather than angry, and delivers a positive message rather than a negative one. All too often, efforts to combat the androgynous ideal result in negative statements, and negative imagery. This is especially true of eating-disorders organizations, which fall over themselves trying to develop campaigns featuring the most skeletal and malnourished images imaginable, presumably in order to "frighten" young girls into avoiding anorexia. In doing so, these organizations commit a tactical error, and frequently end up having the opposite effect of what they intended. Rather, an image such as the "iEat" logo encourages young women to take pride in their curvaceous silhouettes and healthy appetites. It testifies to a curvy vixen's awareness of her own beauty, and her determination not to be lectured to by the media, or by any blinkered authority figures who have bought into the current epidemic of weight hysteria. Best of all, while it does possess a defiant quality, it does not make a political statement, but an aesthetic one. It says to every weight-loss pusher, "Your curve-o-phobic propaganda won't work, because I refuse to starve myself--and this gorgeous silhouette is the result!" It is the Mode/Torrid approach encapsulated in one little logo--which is a rather impressive accomplishment. The following graphic, expressing a similar statement, appeared on this forum a little while back (with a plus-size model replacing the underweight celebrity whose image initially accompanied the slogan):