Clothing requires a context

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Posted by HSG on May 25, 2004 at 05:28:57:

In Reply to: Re: "All this and brains too" posted by Melanie W. on May 19, 2004 at 01:30:47:

The dress and the model are both beautiful, of course, and Melissa M. is an ideal choice for showcasing these delicate fashions, because she has such a vividly feminine quality about her.

The only shame is that we are not seeing the dress in any context. This is why a junior plus-size magazine is so badly needed--or, at the very least, a seasonal "custom publication" from Torrid, to match similar efforts from Elena Miro and Charming Shoppes. A dress like that needs to be seen in a backdrop, with corresponding "fairytale" elements--like the more artistic bridal ads in the mass-market wedding glossies. Consider the benefits to Charming Shoppes of having Figure, in which they can include, say, a layout of Valerie and Tomi with their skirts flying, to show a generation of girls who have grown up in slacks just how much prettier and more seductive they would look in a dress. With all of the romantic elements that have entered fashion over the past two seasons, the opportunities for coming up with creative and original fashion layouts are endless.

And knowing the progressive attitude of Torrid, at least we could be certain that if the company did publish a custom magazine, it would not include diet advertising . . .

Melissa M. in full bloom:

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