Re: Old Navy

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Posted by HSG on July 13, 2004 at 23:18:09:

In Reply to: Re: Old Navy posted by Jessica on July 13, 2004 at 21:55:19:

It certainly is encouraging to hear such a favourable sentiment. The influence of Torrid (which the article names as Old Navy's most immediate competition in this field) is obvious. And it's nice to see that, like Torrid, Old Navy has used the launch of its plus-size line to inject a positive element into media discourse about body image.

Consider this wonderful statement from the article that Melanie linked:

"There is a growing confidence among young women today to be proud of showing off their curves regardless of size. They love fashion, so why should they be denied fashionable clothes?" says Michael Wood of Teenage Research Unlimited.

A conclusion such as this could have an impact far beyond the parameters of plus-size fashion. It could help reinvent the dominant media image of curvaceous women in general. Instead of the lingering stereotype of a full-figured girl as a self-conscious individual with low self-esteem, the media might adopt this new and more favourable Torrid/Old Navy notion in its stead--i.e., of a self-confident vixen who is well aware of her own attractions.

This "celebratory" method remains the better way to market plus-size fashion--not only because it is more appealing to the intended customer base, but because it helps challenge and change prevailing notions about weight and beauty.

Nadia (PB Miami) rightly admiring her opulent charms at Alfred Angelo, Fall 2004:

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