Re: An exciting trend

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Posted by Melanie W. on September 03, 2004 at 23:46:02:

In Reply to: An exciting trend posted by M. Lopez on September 03, 2004 at 03:40:58:

Way to go, Kiyonna! The lingerie looks great - "chic" is the right word for it - and Melissa does an amazing job showing it off. Any company that uses beautiful plussize models who are TRULY full figured to showcase lingerie deserves double the acclaim.

Im repeating myself, but this campaign will send a great message not just to Kiyonna customers, but to anybody outside the industry who sees it too, because of its context. Heres the thing - you dont buy sexy lingerie unless you want someone to see it. So the images imply that plussize women have just as much romance in their lives as thin girls. The "lonely" stereotype is gone for good - and I dont think it was EVER true to begin with. The media just kept it alive for years, no matter how much of a lie it was, because they saw it as a moneymaking strategy. "Buy these diet books and youll buy popularity". As if!!

The only sad thing is that some people actually bought it - for a while. Its great to have Kiyonna and Melissa sending the opposite message.

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