THREE SISTERS AND A YOUNG MOM
Four young women are breaking away from the ridiculous
norm that the media
has stubbornly proliferated. A woman in Singapore,
dissatisfied with the clothes produced
by the “high fashion” world decided to start her own
clothing line that caters to full figured women.
Ms. Jean Wee, a size 14 by UK standards was frustrated
at the designer clothes she would
find at local shops.
"I was a frustrated shopper and still am," she says.
Ms. Wee, 25, who is a full-time writer and
mother of a 16-month old girl. "On bad days, I can't
fit into Giordano clothes, don't even talk about
Project Shop clothes. G2000? Forget it. I just don't
understand why local designers have to make clothes so
tiny when it's so obvious many women can't fit into
them." So she decided to launch her
online clothing shop called womanofsubstance.com, (her
website is at the developing stage) which, she
registered last February. Right now, she sees that
initial sales were encouraging. "I have a lot of
people telling me it’s about time.” To keep customers
happy, she has the 30-day return policy. Ms. Kwee adds
that if her store does well, she foresees herself
opening a brick-and-mortar store and if the store goes
“very, very well,” as she puts it she would go abroad
unbeknownst to her, a brick-and mortar store which
sells plus-size clothes also opened on February the
store’s name is Closet Raid (at Mandarin Shopping
Arcade) and it’s being run by three Indonesian
sisters- Yurika, 25, Pamella, 24 and Yurisa
Tiahyadikarta 22. The three sisters (who are
Singaporean residents) before they started their
clothing line would buy plus size clothes in America
but in Singapore their options are limited. Like Ms.
Kwee they decided to start their own store. “We want
to look good,” she adds. Pamella saw that many plus
sized women were confined to wearing denim and
t-shirts. “We want to carry things that are stylish,
that flatter curvy figures.” And their business, the
sisters saw that it was encouraging and they’ve
learned a lot. "There are a few customers who came and
liked what they saw and bought a lot," says Pamella.
"But for some people, they have ideas about what looks
good on them and they're not willing to experiment. So
it's still a challenge and as we go along, we'll
figure out what people like and we'll change." Aside
from selling their designs, they also import US brands
like Kyonna, Size Appeal and Alight.
It shows that women- real women are taking charge.
Source: Bigger and Better (by Corrine Kerk)