Re: This week - Yanderis


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Posted by HSG on December 11, 2004 at 19:02:34:

In Reply to: This week - Yanderis posted by Graham on December 10, 2004 at 13:54:58:


That is indeed Yanderis (pictured below) in this week's Proffitt's circular. Proffitt's is part of the "Saks Incorporated" chain, which is why their advertising also appears on the sites of other Saks companies, such as McRae's. Word is that the extended Saks Inc. group promotions are organized by Avanti.

As more so-called "mainstream" retailers improve their plus promotions, this will put pressure on plus-specialty retailers such as Charming Shoppes and Torrid to raise the quality of their imagery even further, to ensure that full-figured customers them of them first, when shopping for plus-size apparel.

We feel confident that they are up to the challenge.


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