Re: August Max Woman--a hard lesson


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Posted by Chad on September 14, 2004 at 17:32:08:

In Reply to: August Max Woman--a hard lesson posted by HSG on September 14, 2004 at 13:00:16:

This is what happens when people buy into the media myth that thin=appealing and plus=unappealing. Can you believe ANYONE could actually believe that curvaceous women resented their appearance so much that they didn't want to see themselves represented in advertising? That's a Vogue mindset, not a real-world mindset. But that's probably where those marketing geniuses at August Max got their ideas of what people supposedly wanted to see - from curve-o-phobic fashion mags.

Wouldn't you think that, if you were a plus-size retailer, and wanted to stand out from your competition, you would do the exact opposite of what August Max did? "If our competitors are using size-12/14 models, we'll use size 18/20 models! If our competitors are using pretty plus-size models, we'll use GORGEOUS plus-size models!"

Oh wait, isn't that more or less what Torrid did? And guess what - they seem to be doing a lot better than August Max........

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