Posted by Melanie W. on September 19, 2004 at 23:08:37:
In Reply to: Re: August Max Woman--a hard lesson posted by Chad on September 14, 2004 at 17:32:08:
|Im sorry to hear that August Max Woman is gone, even though I never shopped there. But I agree that what they tried is an example of what NOT to do. You could really use this case as a sales pitch for plussize models, and warn a company "Look what happens when you dont represent your customers".|
The AMW site is still up for now. What a difference between that, and something like Torrid. I know theyre after different markets, but still.
Compare this image of a really pretty model at Torrid with what August Max tried to do. I dont know this models name, but shes been on the Torrid before (except they finally gave her a good hairstyle this time). Its like looking at the past, then looking at the future.
Bottom line - curves are beautiful, and any company that believes it will never lose.
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